The Future of Social TV: Strategic Insights
Social TV is a work in progress. Defined as the use of social media platforms to discuss, comment on, or enhance the television experience, it is becoming a major force in the industry. Networks are no longer letting the fans dictate the hype around shows; instead, they are leading many of these conversations, buying paid posts and tweets; providing photos, clips, and behind-the-scenes footage to spur engagement; and running contests and other promotions to drive tune-in. By controlling the conversation, networks are able to promote their new and current shows more effectively, and capture valuable metrics at the same time.
Using detailed primary research conducted by TDG and multiple insight sources, including the author’s knowledge (Alan Wolk is among the nation’s top social media analysts), this report details the current players in the Social TV arena, including Twitter, Facebook, Instagram, Tumblr, Snapchat, Periscope, and Meerkat. It also examines how they will evolve over the next ten years. The report also places some interesting predictions on how the data collected will change viewer engagement in a quantum media world.