Second Screens and the Future of Sports Engagement
If you thought second screen was dead, think again. A new TDG study reveals that one-third of those regularly watching live sports are already using the official second-screen app of one of the four major sports leagues during the game—and that’s just the tip of the iceberg.
In this report, Senior Analyst Alan Wolk predicts healthy growth for second screen app usage among sports fans over the next ten years, with growth coming from both apps and from social media platforms, with revenue zooming from an estimated $179 million in 2015 to $385 million in 2025.
In addition to future predictions, the report also offers up some surprising facts about which second screen features sports fans prefer, along with tips on how sports leagues and teams can use second screen apps and social media to increase both loyalty and profits.