Profiling Today’s eReader User – A Consumer Snapshot

Summary

Without a doubt, eReading is here to stay. However, the platforms on which consumers read electronic books, newspapers, and magazines will evolve, and rapidly so. The eReader space is still considered “emerging,” and those that use eReaders are in many ways a mirror image of those who currently use a pad/tablet. Yet even among these two advanced consumer segments there are notable differences. This report profiles U.S. eReaders across a variety of characteristics, including demographics, consumer electronic (CE) device ownership and usage, eReader usage behavior, etc.The latter half of this report identifies and discusses the key variances between eReader households and pad/tablet households.

For further information or questions, please contact Laura Allen Phillips.