Profiling Netflix Streamers 2011


Netflix, a leading over-the-top (OTT) video service provider, continues to rack up impressive subscriber gains, even as incumbent VoD efforts expand and new competitors enter the market. At the end of 2010, more than 20 million U.S. households paid at least $8 per month to access a widening variety of movies and TV shows on a widening variety of net-connected devices.

This report profiles Netflix ‘Watch Instantly’ users. It identifies and describes the various Netflix Streamer segments based on their frequency of usage, and profiles the three user segments based on a variety of characteristics, including demographics, CE ownership and usage, Netflix streaming behavior, etc.

For further information or questions, please contact Laura R. Allen.