Game On! The Future of Sports Video Viewing, 2015-2025

Americans love sports and, as most would agree, sports is the backbone of today’s TV industry. Whether measured in ratings or revenue, TV coverage of live amateur and professional sporting events is big business. Live sports will play a defining role in determining the pace and extent of the ongoing shift from legacy to broadband TV.

This report offers the first forecast of the future of sports video viewing that expressly includes broadband-based consumption. The report:

  • Discusses the dominant role that sports plays in the legacy TV market, as well as the growing use of sports-related websites;
  • Goes beyond ratings or streaming counts of individual sporting events to understand the extent to which sports will transition to a TV-as-an-app platform and at what pace;
  • Offers long-term forecasts for sports video viewing on both broadband and legacy TV platforms; and
  • Provides strategic recommendations to key industry stakeholders on how best to respond and adapt to these trends.