Consumer Snapshots – Netflix Streamers
A quarterly publication, Consumer Snapshots are data-driven analyses of video behavior in the age of quantum media — the anytime, any-device, any-content, any-context viewer that now dominates industry discussion.
The first of this new series focuses on US adult broadband users that stream Netflix video. Between 2012 and 2015, the use of Netflix streaming increased by a third, from 38% of US adult broadband users to 50%, a number that will continue to grow as connected TVs further diffuse among US broadband households. Understanding these consumers — who they are and what drives them — is the rationale for this research-based profile.
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