Casting Online Video to Television – User Dimensions

Until recently, viewing video content accessed on laptops, tablets, and smartphones has been restricted to the respective display. With the introduction of ‘casting’ or ‘mirroring’ technology, consumers can now wirelessly connect their devices to the television specifically for the purposes of enjoying digital media content on their home entertainment systems. The technology, however, is still in the early stages of adoption.

This report offers concise snapshots that summarize key differences between Casters and Non-Casters in general, and between different Caster segments, specifically:

  • Laptop Casters
  • Smartphone Casters
  • Tablet Casters
  • Tri-Device Casters