Big-3 SVOD & the Original Content Arms Race
Subscription video on-demand (SVOD) is still in the early stages and fueling a global transition to Internet-based entertainment that will continue for many years. While there are now hundreds of niche SVOD services spanning diverse genres, three major services account for over 60% of the total viewing time in OTT households.
Big-3 SVOD and the Original Content Arms Race – Analysis & Forecasts features TDG’s analysis of the forces driving both current and future content budgets among Netflix, Hulu, and Amazon Prime Video and breaks out licensed vs. original content thru 2022. It also examines the conditions that gave rise to the current arms race, as well as evaluates the growing slate of competitors entering (or soon to enter) this marketplace.
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