Adaptive Bitrate Technology: Driving Video to Three-Screens

Summary

A quick definition of Adaptive Bitrate (ABR) streaming: When a device streaming a video to another device reduces or increases the bitrate of a video being delivered to optimize the video quality to current conditions in the network and receiving device.

The introduction of ABR streaming techniques for video delivery has addressed many issues and significantly improved the quality of video streaming. This report discusses the file solutions of ABR, as well as forecasts the growth possiblities of ABR on all three screens thru 2015 in the US and North American markets.

For further information or questions, please contact Laura Allen Phillips.