Quantitative Research

Syndicated Primary Research

Each year, TDG Members receive timely quantitative insights from three primary research studies.

Segmenting Connected TV Viewers: A study of connected-TV viewers with an emphasis on viewing behaviors across legacy and new video services, as well as satisfaction, value, and proclivity to downgrade or cancel by provider.

Benchmarking the Connected Consumer: An assessment of consumer electronics use among US broadband households, including a room-by-room assessment of devices, connectivity, and video viewing. In field for more than a decade, this was the first primary study to offer a 360-degree view of the service & device ecosystem of US connected households.

Pay-TV in the Age of Quantum Viewing: An analysis of US broadband heads-of-household regarding their use of MVPD services, both legacy and virtual, as well as their use of streaming services. Also in field for more than a decade, the study examines Cord Cutters and Cord Nevers, and quantifies downgrade and cancellation proclivities by operator.

Multi-Client Research

To better understand the future of home video, we regularly field multi-client research focused on a specific topic. A limited number of sponsors share project costs and output, thus delivering proprietary insights for a fraction of costs custom research.

In the last five years, we have fielded numerous multi-client projects, including studies on:

  • Millennial Cord Nevers
  • Live sports streaming
  • vMVPD users
  • Direct-to-consumer video services
  • SVOD fatigue & app hopping

For more information about TDG’s primary consumer research, Contact Us for more details.