The Challenges of a Maturing Netflix

When Netflix first launched as an innovative DVD-by mail subscription service in 1998, it would have been difficult to imagine 15 years later that it would pass HBO to become the largest premium TV/movie subscription service in the United States with 30 million streaming subscribers, as well as having a rapidly growing international streaming business.

Netflix is convincing proof of the potential of premium OTT video services. However, such success invites imitators, thus fueling ever-increasing competition from both native OTT providers and TV incumbents, most notably in the form of TV Everywhere and a renewed MPVD VOD platform.

Interested in exploring other The Diffusion Group Market dBriefs, click here.

Sign Up for Weekly Analyst Insights

Recent Insights

February 19, 2019 // Lee Allen T-Mobile, 5G Video, and the Evolution of Telecom

After originally promising to launch a

February 13, 2019 // Patrick Perez An EDM DJ Held a Live Concert on Fortnite and 10 Million Attended. No, seriously.

On Sunday evening, the Recording Academy

January 15, 2019 // Brad Schlachter Amazon Flexes its Advertising Muscle with New Streaming Service

More than a year ago, TDG