Ten Characteristics of the Impending ‘App TV Ecosystem’

The future of TV is an app. This future is already here on smartphones and tablets, and there is good reason to believe this future will extend to smart TVs, game consoles, iSTBs, and the rest of the connected device ecosystem in the near future. This white paper describes the ten basic characteristics of the coming ‘App TV’ ecosystem. What is it? How does it work? How will we recognize it when we see it? Players across the ecosystem need to start now to shape and influence their own roles in this transition.

Sign Up for Weekly Analyst Insights


Recent Insights

December 12, 2018 // Rob Silvershein The Impact of Pause Ads on Streaming Platforms

According to a recently published Variety

December 4, 2018 // Brad Schlachter Why YouTube Failed in the Originals Space

YouTube made headlines this past week

November 1, 2018 // Rob Silvershein A Skinny Bundle with a Twist

Atlanta Based Vidgo, a prepaid live