October 12, 2016

TDG: Google Wifi Well Positioned as Screens-per-Home Nears Eight Devices

October 12, 2016 (Plano, TX) Last week Google announced a slate of new hardware solutions, among them Google Wifi, a modular home networking solution designed to meet the expanding needs of today’s broadband home. The idea is to provide scalable, integrated Wi-Fi at the highest quality possible regardless of location in the home. TDG views this as the right approach at the right time.

“Whole-home networks were available 15 years ago, but they required professional installation, were cost prohibitive, and their capabilities far exceeded mainstream usage models,” notes Michael Greeson, Co-Founder and Director of Research at TDG. “At that time Internet-connected devices were limited to personal computers, primarily desktops, and LAN traffic consisted of Word documents and Excel files sent over Ethernet. Wi-Fi and LAN video were unproven.”

Today’s broadband home, says Greeson, looks a bit different, with the number of video-capable screens now approaching eight per household. This includes televisions, computers, tablets, and smartphones.


“As TDG first predicted nearly 13 years ago, broadband has become a household utility, with home networks integral to its functionality. Today these technologies define the digital architecture of 21st century home, a reality not lost on Google.”

Greeson notes that the return of Rick Osterloh in April undoubtedly had much to do with how these products came to market, both in form and substance.

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