Press Releases
TDG will be speaking at the innaugural virtual Stream TV Summer Research Summit
TDG founder and President Michael Greeson will be presenting at the Fierce Video & StreamTV Show, StreamTV Summer Research Summit on Monday, June 29...
TDG: 23% of U.S. Virtual MVPD Subscribers Also Use a Legacy Pay-TV Service
June 10, 2020 (Los Angeles, CA) New research from TDG, a division of Screen Engine/ASI, finds that nearly one-fourth of virtual pay-TV households in...
TDG: Use of Pay-TV On-Demand Fueled by COVID-19 Stay-at-Home Directives
May 26, 2020 (Los Angeles, CA) According to new research from The Diffusion Group (TDG), 7% of U.S. broadband households upgraded their service in...
TDG: Use of Pay-TV On-Demand Fueled by COVID-19 Stay-at-Home Directives
May 13, 2020 (Los Angeles, CA) According to new research from The Diffusion Group (TDG), six in ten U.S adult broadband users who use pay-TV...
TDG: Three-in-Ten TV Viewers Engage with Show-Related Content on Social Media
July 17, 2019 (Los Angeles, CA) New research from The Diffusion Group (TDG) finds that 73% of social network users engage with TV-related content on...
TDG: A Third of Netflix Subscribers Would Consider Switching to a Less Expensive, Ad-Supported Tier
July 9, 2019 (Los Angeles, CA) Recent comments from NBCU and Hulu executives have rekindled speculation as to whether Netflix will introduce an...
TDG: Disney+ Likely to be Well Received
Half of US adults will consider Disney’s pending subscription video service, a fourth moderately-to-highly likely to sign up March 13, 2019 (Los...
TDG: New Research Reveals Growing Sensitivity among Netflix Subscribers to Price Increases
Netflix’s Fee Increase Tests Not Only Subscriber Loyalty but Short-Term Price Ceilings for SVOD in General New research from The Diffusion Group...
Roku Users Less Likely than Other TV Streamers to Subscribe to Legacy Pay-TV
Legacy Pay-TV Uptake Varies by Streaming Device Brand, Roku Users of Particular Significance October 23, 2018 (Plano, TX) It is a fact that the use...
TDG: eSports Quickly Evolving from ‘Novelty’ to ‘Next Big Thing’
Once the Domain of Hardcore Gamers, Online Gaming has become Big Business According to a new report from The Diffusion Group (TDG), eSports --...