Press Releases
TDG: Three-in-Ten TV Viewers Engage with Show-Related Content on Social Media
July 17, 2019 (Los Angeles, CA) New research from The Diffusion Group (TDG) finds that 73% of social network users engage with TV-related content on...
TDG: A Third of Netflix Subscribers Would Consider Switching to a Less Expensive, Ad-Supported Tier
July 9, 2019 (Los Angeles, CA) Recent comments from NBCU and Hulu executives have rekindled speculation as to whether Netflix will introduce an...
TDG: Disney+ Likely to be Well Received
Half of US adults will consider Disney’s pending subscription video service, a fourth moderately-to-highly likely to sign up March 13, 2019 (Los...
TDG: New Research Reveals Growing Sensitivity among Netflix Subscribers to Price Increases
Netflix’s Fee Increase Tests Not Only Subscriber Loyalty but Short-Term Price Ceilings for SVOD in General New research from The Diffusion Group...
Roku Users Less Likely than Other TV Streamers to Subscribe to Legacy Pay-TV
Legacy Pay-TV Uptake Varies by Streaming Device Brand, Roku Users of Particular Significance October 23, 2018 (Plano, TX) It is a fact that the use...
TDG: eSports Quickly Evolving from ‘Novelty’ to ‘Next Big Thing’
Once the Domain of Hardcore Gamers, Online Gaming has become Big Business According to a new report from The Diffusion Group (TDG), eSports --...
TDG: A Year After Launch, Awareness and Use of Facebook Watch Remain Modest
PLANO, Texas, Aug. 21, 2018 -- Despite the fact that Facebook's free ad-supported 'Watch' on-demand video service launched just over a year ago, the...
It’s All About Free Shipping
New TDG Research Leaves No Doubt That Entertainment Plays Second Fiddle for Amazon Prime Subscribers July 25, 2018 (Plano, TX)– According to new...
TDG: Big-3 SVOD Original Content Spending to Triple by 2022
January 30, 2018 (Plano, TX) The Big-3 SVOD players – Netflix, Hulu, and Amazon Prime Video – will shift an increasing percentage of their...
TDG: Personal Audio Headsets Now Used by Three-Fourths of US Adult Broadband Users
Use of Earbuds and Headphones Top Three Quarters of Adult Broadband Users September 13, 2017 (Plano, TX) New research from The Diffusion Group (TDG)...