Press Releases
TDG: Big-3 SVOD Original Content Spending to Triple by 2022
January 30, 2018 (Plano, TX) The Big-3 SVOD players – Netflix, Hulu, and Amazon Prime Video – will shift an increasing percentage of their...
TDG: Personal Audio Headsets Now Used by Three-Fourths of US Adult Broadband Users
Use of Earbuds and Headphones Top Three Quarters of Adult Broadband Users September 13, 2017 (Plano, TX) New research from The Diffusion Group (TDG)...
TDG: mMVPD Subscribers Largely Pleased with Service Value
86% of vMVPD Users Rate Service Value Positively August 16, 2017 (Plano, TX) According to new research from The Diffusion Group (TDG), though virtual...
TDG: When Asked To Choose, Hulu SVOD Users Steadfastly Pick Subscription Streaming Over Legacy Pay-TV
Hulu Subs More Likely Than Netflix Or Amazon Prime Users To Select Subscription On-Demand Streaming Over Legacy Pay-TV, But Are They Solid Prospects...
TDG: SVOD Gaining Perceptual Parity with Legacy Pay-TV among Dual Service Users, Especially Younger Viewers
New Data Points to the Growing Opportunity for Pure-Play vMVPD Services to Transition SVOD Users to Multi-Channel Subscribers July 12, 2017 (Plano...
TDG: Vive la Différence, Capitaine Évidence!
New TDG Research Distinguishes Four Segments of SVOD Streamers, With SVOD Use Ranging from 20% to 68% of TV Time Plano, TX (June 28, 2017) –...
TDG Releases Groundbreaking Formal Segmentation of US TV SVOD Users
Far from a Homogeneous Whole, TV Subscription Streamers are Comprised of Four Mutually-Exclusive Segments of Profound Importance to Operators and...
TDG: The Surge of Cord Cutting in One Chart
TDG Analysis Finds that 52% of Cord Cutters Cancelled Legacy Pay-TV Service in the Last Two Years May 11, 2017 (Plano, TX) According to The Diffusion...
TDG: 22% Of US Broadband Homes Do Not Use Legacy Pay-TV Services
The Percent Of ‘Cord Nils’ Is Up 156% Since 2011, 22% In The Last Year, Suggesting The Value Of The Traditional Broadband/Pay-TV Bundle is...
TDG: Latino and Social-Mobile (SoMo) Viewing Key to Future Revenue Growth
Operators And Networks Must Look Beyond Dominant Categories and Viewing Paradigms Plano, TX March 2, 2017 – According to research consultancy TDG...