Press Releases
TDG: New Research Reveals Growing Sensitivity among Netflix Subscribers to Price Increases
Netflix’s Fee Increase Tests Not Only Subscriber Loyalty but Short-Term Price Ceilings for SVOD in General New research from The Diffusion Group...
Roku Users Less Likely than Other TV Streamers to Subscribe to Legacy Pay-TV
Legacy Pay-TV Uptake Varies by Streaming Device Brand, Roku Users of Particular Significance October 23, 2018 (Plano, TX) It is a fact that the use...
TDG: eSports Quickly Evolving from ‘Novelty’ to ‘Next Big Thing’
Once the Domain of Hardcore Gamers, Online Gaming has become Big Business According to a new report from The Diffusion Group (TDG), eSports --...
TDG: A Year After Launch, Awareness and Use of Facebook Watch Remain Modest
PLANO, Texas, Aug. 21, 2018 -- Despite the fact that Facebook's free ad-supported 'Watch' on-demand video service launched just over a year ago, the...
It’s All About Free Shipping
New TDG Research Leaves No Doubt That Entertainment Plays Second Fiddle for Amazon Prime Subscribers July 25, 2018 (Plano, TX)– According to new...
TDG: Big-3 SVOD Original Content Spending to Triple by 2022
January 30, 2018 (Plano, TX) The Big-3 SVOD players – Netflix, Hulu, and Amazon Prime Video – will shift an increasing percentage of their...
TDG: Personal Audio Headsets Now Used by Three-Fourths of US Adult Broadband Users
Use of Earbuds and Headphones Top Three Quarters of Adult Broadband Users September 13, 2017 (Plano, TX) New research from The Diffusion Group (TDG)...
TDG: mMVPD Subscribers Largely Pleased with Service Value
86% of vMVPD Users Rate Service Value Positively August 16, 2017 (Plano, TX) According to new research from The Diffusion Group (TDG), though virtual...
TDG: When Asked To Choose, Hulu SVOD Users Steadfastly Pick Subscription Streaming Over Legacy Pay-TV
Hulu Subs More Likely Than Netflix Or Amazon Prime Users To Select Subscription On-Demand Streaming Over Legacy Pay-TV, But Are They Solid Prospects...
TDG: SVOD Gaining Perceptual Parity with Legacy Pay-TV among Dual Service Users, Especially Younger Viewers
New Data Points to the Growing Opportunity for Pure-Play vMVPD Services to Transition SVOD Users to Multi-Channel Subscribers July 12, 2017 (Plano...