Press Releases

TDG: Three-in-Ten TV Viewers Engage with Show-Related Content on Social Media

TDG: Three-in-Ten TV Viewers Engage with Show-Related Content on Social Media

July 17, 2019 (Los Angeles, CA) New research from The Diffusion Group (TDG) finds that 73% of social network users engage with TV-related content on...

July 17, 2019

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TDG: A Third of Netflix Subscribers Would Consider Switching to a Less Expensive, Ad-Supported Tier

July 9, 2019 (Los Angeles, CA) Recent comments from NBCU and Hulu executives have rekindled speculation as to whether Netflix will introduce an...

July 09, 2019

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TDG: Disney+ Likely to be Well Received

TDG: Disney+ Likely to be Well Received

Half of US adults will consider Disney’s pending subscription video service, a fourth moderately-to-highly likely to sign up March 13, 2019 (Los...

March 13, 2019

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TDG: New Research Reveals Growing Sensitivity among Netflix Subscribers to Price Increases

TDG: New Research Reveals Growing Sensitivity among Netflix Subscribers to Price Increases

Netflix’s Fee Increase Tests Not Only Subscriber Loyalty but Short-Term Price Ceilings for SVOD in General New research from The Diffusion Group...

January 16, 2019

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Roku Users Less Likely than Other TV Streamers to Subscribe to Legacy Pay-TV

Roku Users Less Likely than Other TV Streamers to Subscribe to Legacy Pay-TV

Legacy Pay-TV Uptake Varies by Streaming Device Brand, Roku Users of Particular Significance October 23, 2018 (Plano, TX) It is a fact that the use...

October 23, 2018

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TDG: eSports Quickly Evolving from \'Novelty\'  to \'Next Big Thing\'

TDG: eSports Quickly Evolving from ‘Novelty’ to ‘Next Big Thing’

Once the Domain of Hardcore Gamers, Online Gaming has become Big Business According to a new report from The Diffusion Group (TDG), eSports --...

September 12, 2018

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TDG: A Year After Launch, Awareness and Use of Facebook Watch Remain Modest

TDG: A Year After Launch, Awareness and Use of Facebook Watch Remain Modest

PLANO, Texas, Aug. 21, 2018 -- Despite the fact that Facebook's free ad-supported 'Watch' on-demand video service launched just over a year ago, the...

August 21, 2018

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It’s All About Free Shipping

New TDG Research Leaves No Doubt That Entertainment Plays Second Fiddle for Amazon Prime Subscribers July 25, 2018 (Plano, TX)– According to new...

July 25, 2018

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TDG: Big-3 SVOD Original Content Spending to Triple by 2022

TDG: Big-3 SVOD Original Content Spending to Triple by 2022

January 30, 2018 (Plano, TX) The Big-3 SVOD players – Netflix, Hulu, and Amazon Prime Video – will shift an increasing percentage of their...

January 30, 2018

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TDG: Personal Audio Headsets Now Used by  Three-Fourths of US Adult Broadband Users

TDG: Personal Audio Headsets Now Used by Three-Fourths of US Adult Broadband Users

Use of Earbuds and Headphones Top Three Quarters of Adult Broadband Users September 13, 2017 (Plano, TX) New research from The Diffusion Group (TDG)...

September 13, 2017

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