Press Releases

TDG will be speaking at the innaugural virtual Stream TV Summer Research Summit

TDG will be speaking at the innaugural virtual Stream TV Summer Research Summit

TDG founder and President Michael Greeson will be presenting at the Fierce Video & StreamTV Show, StreamTV Summer Research Summit on Monday, June 29...

June 10, 2020

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TDG: 23% of U.S. Virtual MVPD Subscribers Also  Use a Legacy Pay-TV Service

TDG: 23% of U.S. Virtual MVPD Subscribers Also Use a Legacy Pay-TV Service

June 10, 2020 (Los Angeles, CA) New research from TDG, a division of Screen Engine/ASI, finds that nearly one-fourth of virtual pay-TV households in...

June 10, 2020

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TDG: Use of Pay-TV On-Demand Fueled  by COVID-19 Stay-at-Home Directives

TDG: Use of Pay-TV On-Demand Fueled by COVID-19 Stay-at-Home Directives

May 26, 2020 (Los Angeles, CA) According to new research from The Diffusion Group (TDG), 7% of U.S. broadband households upgraded their service in...

May 26, 2020

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TDG: Use of Pay-TV On-Demand Fueled  by COVID-19 Stay-at-Home Directives

TDG: Use of Pay-TV On-Demand Fueled by COVID-19 Stay-at-Home Directives

May 13, 2020 (Los Angeles, CA) According to new research from The Diffusion Group (TDG), six in ten U.S adult broadband users who use pay-TV...

May 13, 2020

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TDG: Three-in-Ten TV Viewers Engage with Show-Related Content on Social Media

TDG: Three-in-Ten TV Viewers Engage with Show-Related Content on Social Media

July 17, 2019 (Los Angeles, CA) New research from The Diffusion Group (TDG) finds that 73% of social network users engage with TV-related content on...

July 17, 2019

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TDG: A Third of Netflix Subscribers Would Consider Switching to a Less Expensive, Ad-Supported Tier

July 9, 2019 (Los Angeles, CA) Recent comments from NBCU and Hulu executives have rekindled speculation as to whether Netflix will introduce an...

July 09, 2019

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TDG: Disney+ Likely to be Well Received

TDG: Disney+ Likely to be Well Received

Half of US adults will consider Disney’s pending subscription video service, a fourth moderately-to-highly likely to sign up March 13, 2019 (Los...

March 13, 2019

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TDG: New Research Reveals Growing Sensitivity among Netflix Subscribers to Price Increases

TDG: New Research Reveals Growing Sensitivity among Netflix Subscribers to Price Increases

Netflix’s Fee Increase Tests Not Only Subscriber Loyalty but Short-Term Price Ceilings for SVOD in General New research from The Diffusion Group...

January 16, 2019

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Roku Users Less Likely than Other TV Streamers to Subscribe to Legacy Pay-TV

Roku Users Less Likely than Other TV Streamers to Subscribe to Legacy Pay-TV

Legacy Pay-TV Uptake Varies by Streaming Device Brand, Roku Users of Particular Significance October 23, 2018 (Plano, TX) It is a fact that the use...

October 23, 2018

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TDG: eSports Quickly Evolving from \'Novelty\'  to \'Next Big Thing\'

TDG: eSports Quickly Evolving from ‘Novelty’ to ‘Next Big Thing’

Once the Domain of Hardcore Gamers, Online Gaming has become Big Business According to a new report from The Diffusion Group (TDG), eSports --...

September 12, 2018

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