Press Releases
TDG: 58 Million U.S. Broadband Households Will Live MVPD-Free By 2025
Learn about the project here! According to The Diffusion Group — a division of Screen Engine/ASI — by 2025 more than half of U.S. broadband...
TDG will be speaking at the innaugural virtual Stream TV Summer Research Summit
TDG founder and President Michael Greeson will be presenting at the Fierce Video & StreamTV Show, StreamTV Summer Research Summit on Monday, June 29...
TDG: 23% of U.S. Virtual MVPD Subscribers Also Use a Legacy Pay-TV Service
June 10, 2020 (Los Angeles, CA) New research from TDG, a division of Screen Engine/ASI, finds that nearly one-fourth of virtual pay-TV households in...
TDG: Use of Pay-TV On-Demand Fueled by COVID-19 Stay-at-Home Directives
May 26, 2020 (Los Angeles, CA) According to new research from The Diffusion Group (TDG), 7% of U.S. broadband households upgraded their service in...
TDG: Use of Pay-TV On-Demand Fueled by COVID-19 Stay-at-Home Directives
May 13, 2020 (Los Angeles, CA) According to new research from The Diffusion Group (TDG), six in ten U.S adult broadband users who use pay-TV...
TDG: Three-in-Ten TV Viewers Engage with Show-Related Content on Social Media
July 17, 2019 (Los Angeles, CA) New research from The Diffusion Group (TDG) finds that 73% of social network users engage with TV-related content on...
TDG: A Third of Netflix Subscribers Would Consider Switching to a Less Expensive, Ad-Supported Tier
July 9, 2019 (Los Angeles, CA) Recent comments from NBCU and Hulu executives have rekindled speculation as to whether Netflix will introduce an...
TDG: Disney+ Likely to be Well Received
Half of US adults will consider Disney’s pending subscription video service, a fourth moderately-to-highly likely to sign up March 13, 2019 (Los...
TDG: New Research Reveals Growing Sensitivity among Netflix Subscribers to Price Increases
Netflix’s Fee Increase Tests Not Only Subscriber Loyalty but Short-Term Price Ceilings for SVOD in General New research from The Diffusion Group...
Roku Users Less Likely than Other TV Streamers to Subscribe to Legacy Pay-TV
Legacy Pay-TV Uptake Varies by Streaming Device Brand, Roku Users of Particular Significance October 23, 2018 (Plano, TX) It is a fact that the use...