eSports, Interactive Gaming, Marketing Optimization
Vice President, Global Brand Marketing – DISNEY INFINITY
Gary Pfeiffer is an accomplished marketer of technology and entertainment products for leading global brands. Coupling strength in brand building and data-driven decision making, Gary led the marketing efforts of Disney INFINITY, Disney’s best-performing video game franchise in its interactive division’s history and the #1 toys-to-life product in the world in 2014 and 2015. Driving all aspects of the marketing spectrum from the product’s concept phase through 3 successive market launches, Gary integrated 4 major brands (Disney, Pixar, Marvel, and Star Wars) into compelling traditional and digital campaigns which drove over $1.5 billion in global sales. Prior to Disney INFINITY, Gary led the marketing efforts for Disney Interactive’s entire console and handheld gaming portfolio, launching 20-25 products annually for the company.
Prior to joining Disney Interactive, Gary held key positions in marketing at the following companies:
- Activision – Tony Hawk video game franchise (#1 best-selling action sports franchise)
- EarthLink – Launched corporate priorities including High-speed Internet (DSL, Cable Internet, Home-Networking) ,
- The Learning Company – Managed launches of best-selling titles including Oregon Trail, Reader Rabbit, and the Learn To Speak franchise
Gary holds an MBA of Marketing from the Anderson School of Management at UCLA. A native of the Philadelphia area transplanted to LA, Gary spends his spare time watching and playing sports with his two sons who regularly now beat him in 1on1.
Areas of Expertise:
– Interactive Gaming
– Market Launches
– Online Games
– Brand Development
– Connected Toys
– Digital & Social Media
– Strategic Partnerships