Multi-platform Networks, Interactive Entertainment, OTT Video
VP Marketing, Hallmark Labs Feeln
Brad Schlachter is a highly accomplished digital marketer, advisor and strategist for leading entertainment and technology focused organizations. His unique combination of traditional branding and performance marketing skills has enabled him to successfully launch and grow revenue for multiple digital products and services across connected devices.
Brad regularly consults with companies on launching new business initiatives, driving customer acquisition, advising on monetization/content strategies and building strategic partnerships.
Prior to TDG, Brad served as the marketing lead for Motor Trend OnDemand, the premier OTT destination for gearheads and was the VP of marketing at Hallmark Labs for the launch of their family-friendly SVOD service Feeln.
In addition, Brad has advised multi-platform networks such as Jukin Media, a leader in the viral video space, to develop brand positioning and marketing strategies. Prior to his focus on the web and OTT video services, Brad held various senior level positions in the interactive entertainment space for companies such as Disney, Microsoft and Sega.
Brad, a New York City native, graduated from Skidmore College and now lives in Los Angeles with his wife.
Areas of Expertise
- Global branding
- User acquisition
- Online video
- TV/mobile apps
- Social media
- Strategic partnerships
- Content strategy