Our Team

The Diffusion Group is a virtual “think tank” comprised of a unique combination of technology developers and designer, consumer marketers, strategists, and even social theorists – all of which collaborate to deliver truly unique and actionable insights.

Our advisors and media analysts are streetwise, with on average at least 10 years of industry experience. They understand the challenges of “working in the trenches” as well as how such work can be improved by the application of great ideas. This ensures TDG Members have access to well-reasoned, well-seasoned pragmatic analytics and insights.

Michael Greeson

President and Co-founder

FORMERLY
Vice President of Research and Strategy, Parks Associates

Michael co-founded TDG in 2004 and serves as President and Director of Research. As a 13-year veteran of the connected consumer and broadband media spaces, he has designed and fielded more than 25 quantitative consumer research projects and authored/co-authored more than 60 reports on multi-screen/multi-platform video and the connected consumer.
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Joel Espelien

Senior Advisor The Future of TV, Video Apps, Mobile Video

FORMERLY
General Counsel and Vice President of Strategy, PacketVideo

Joel Espelien is an accomplished strategist and mobile entrepreneur, with a long track record of being ahead of the curve. His consulting practice focuses on corporate strategy and positioning for companies across the OTT landscape. Read More

Rob Silvershein

Senior Advisor Advertising, New Media Opportunities

FORMERLY
SVP Ad Sales, McDonald’s Channel

A 20-year veteran media executive, Rob Silvershein’s success in today’s competitive media environment is a direct result of his unique experience spanning traditional, emerging, and entrepreneurial media platforms. Read More

Brad Schlachter

Senior Advisor
Multi-platform Networks, Interactive Entertainment, OTT Video

FORMERLY
VP Marketing, Hallmark Labs Feeln

Brad Schlachter is a highly accomplished digital marketer, advisor and strategist for leading entertainment and technology focused organizations. Read More

Patrick Perez

Senior Advisor
Multiplatform Video, Digital Initiatives, Live Sports Strategy

FORMERLY
Director of Digital Platforms, UFC

Patrick Perez is a digital professional and multi-platform specialist with a stellar track record generating multi-million dollar returns within the digital ecosystem: Read more

Vibha Pant

Research Specialist

Vibha is a researcher with a passion for data and insights derived from that data. She has an MS degree in Market Research from the University of Texas at Arlington, and also holds an MBA degree in Human Resources. Read More