The Diffusion Group is a virtual “think tank” comprised of a unique combination of technology developers and designer, consumer marketers, strategists, and even social theorists – all of which collaborate to deliver truly unique and actionable insights.
Our advisors and media analysts are streetwise, with on average at least 10 years of industry experience. They understand the challenges of “working in the trenches” as well as how such work can be improved by the application of great ideas. This ensures TDG Members have access to well-reasoned, well-seasoned pragmatic analytics and insights.
Michael Greeson
President and Co-founder
FORMERLY
Vice President of Research and Strategy, Parks Associates
Michael co-founded TDG in 2004 and serves as President and Director of Research. As a 13-year veteran of the connected consumer and broadband media spaces, he has designed and fielded more than 25 quantitative consumer research projects and authored/co-authored more than 60 reports on multi-screen/multi-platform video and the connected consumer.
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Joel Espelien
Senior Advisor, The Future of TV, Video Apps, Mobile Video
FORMERLY
General Counsel and Vice President of Strategy, PacketVideo
Joel Espelien is an accomplished strategist and mobile entrepreneur, with a long track record of being ahead of the curve. His consulting practice focuses on corporate strategy and positioning for companies across the OTT landscape. Joel regularly advises companies on new business initiatives, growth strategies, buy-side and sell-side M&A, corporate partnerships and VC financing, ecosystems and developer programs, standards initiatives and value-chain positioning.
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Rob Silvershein
Senior Advisor Advertising, New Media Opportunities
FORMERLY
SVP Ad Sales, McDonald’s Channel
A 20-year veteran media executive, Rob Silvershein’s success in today’s competitive media environment is a direct result of his unique experience spanning traditional, emerging, and entrepreneurial media platforms. Read More
Lauren Kozak
Senior Advisor Social Media, Analytics, Data-Driven Marketing
FORMERLY
Social Media Director, Los Angeles Times/Tribune Publishing
Lauren Kozak is deeply knowledgeable about building audiences and influencing user behavior using social media and community. Read More
Vibha Pant
Research Specialist, Data Analyst
Vibha is a researcher with a passion for data and insights derived from that data. She has an MS degree in Market Research from the University of Texas at Arlington, and also holds an MBA degree in Human Resources. Read More
Lucille Palmiere
Senior Analyst, Communications Strategy
Holding a Doctorate in Psychology, Lucille Palmiere brings a unique and broad perspective to the worldwide study of media, entertainment and marketing. As a research executive and consultant, she has over 25 years of experience in recruited audience screenings, domestic and international theatrical and home entertainment marketing, domestic and international tracking, branding, positioning, and creative testing. Read More