Our Team

The Diffusion Group is a virtual “think tank” comprised of a unique combination of technology developers and designer, consumer marketers, strategists, and even social theorists – all of which collaborate to deliver truly unique and actionable insights.

Our advisors and media analysts are streetwise, with on average at least 10 years of industry experience. They understand the challenges of “working in the trenches” as well as how such work can be improved by the application of great ideas. This ensures TDG Members have access to well-reasoned, well-seasoned pragmatic analytics and insights.

Michael Greeson

President and Co-founder

Vice President of Research and Strategy, Parks Associates

Michael co-founded TDG in 2004 and serves as President and Director of Research. As a 13-year veteran of the connected consumer and broadband media spaces, he has designed and fielded more than 25 quantitative consumer research projects and authored/co-authored more than 60 reports on multi-screen/multi-platform video and the connected consumer.
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Joel Espelien

Senior Advisor, The Future of TV, Video Apps, Mobile Video

General Counsel and Vice President of Strategy, PacketVideo

Joel Espelien is an accomplished strategist and mobile entrepreneur, with a long track record of being ahead of the curve. His consulting practice focuses on corporate strategy and positioning for companies across the OTT landscape. Joel regularly advises companies on new business initiatives, growth strategies, buy-side and sell-side M&A, corporate partnerships and VC financing, ecosystems and developer programs, standards initiatives and value-chain positioning.
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Rob Silvershein

Senior Advisor Advertising, New Media Opportunities

SVP Ad Sales, McDonald’s Channel

A 20-year veteran media executive, Rob Silvershein’s success in today’s competitive media environment is a direct result of his unique experience spanning traditional, emerging, and entrepreneurial media platforms. Read More

Brad Schlachter

Senior Advisor Multi-platform Networks, Interactive Entertainment, OTT Video

VP Marketing, Hallmark Labs Feeln
Brad Schlachter is a highly accomplished digital marketer, advisor and strategist for leading entertainment and technology focused organizations. Read More

Mike Fischer

Senior Advisor Digital Entertainment, Interactive Media, eSports

VP Digital Video & Music, Amazon

Mike Fischer has over twenty-five years of experience as an executive leader in digital content and interactive entertainment in Asia, Europe and the US. Read More

Nick Beyer

Senior Advisor TV and Premium Content, Content Distribution

Senior Manager of Media Research at Starz

Nick Beyer is a seasoned media researcher with experience in video content, branding, and marketing initiatives. He holds an MBA from the University of Michigan. Read More

Lauren Kozak

Senior Advisor Social Media, Analytics, Data-Driven Marketing

Social Media Director, Los Angeles Times/Tribune Publishing

Lauren Kozak is deeply knowledgeable about building audiences and influencing user behavior using social media and community. Read More

Vibha Pant

Research Specialist, Data Analyst

Vibha is a researcher with a passion for data and insights derived from that data. She has an MS degree in Market Research from the University of Texas at Arlington, and also holds an MBA degree in Human Resources. Read More