In Front of the Curve Since 2004

BECOME A MEMBER

Bold, Disciplined, & Remarkably Accurate

Syndicated Reports

Custom Services

Quantitative Research

Advisory Services

Who We Serve

TDG serves leading companies focused on the intersection between consumer technology and media behavior, including:

Product & Technology Vendors

TDG helps product and technology companies understand which devices, services, and applications the connected consumer will buy; the features that are mission critical; and the appropriate right price for the right viewer. From product concept to market entry, to distribution, positioning, and messaging, TDG’s insights will ensure your solution is ready for the consumer market.

LEARN MORE

Content Developers

Content developers must today traverse a razor’s edge between building new audiences and cannibalizing existing ones. TDG can help address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.

LEARN MORE

Aggregators & Service Providers

Whether incumbent or OTT (or a hybrid of the two), video service providers face difficult challenges. Programming costs continue to skyrocket even as networks launch their own direct-to-consumer apps. Navigating this quantum landscape is no easy task. TDG is widely known for helping operators optimize their TV/video packages and pricing.

LEARN MORE

Analyst Insights

Weekly commentary on breaking stories from TDG's best and brightest minds.

19
Nov

Go Big or Go Home

TDG 3-Minute Reads

On ViacomCBS’s Decision to Shutter Smaller DTC Services in Support of Paramount + During ViacomCBS’s third-quarter earnings call,

READ MORE
28
Oct

Learning from Quibi’s Catastrophe

TDG 3-Minute Reads

Jeffrey Katzenberg at first blamed Quibi’s poor performance on the pandemic. “I attribute everything that has gone wrong to

READ MORE
09
Sep

Will Instagram Reels Leave TikTok Reeling?

TDG 3-Minute Reads

In early August, Instagram introduced Reels, largely a variation on its popular Story product. Reels was designed specifically to better

READ MORE

TDG Syndicated Reports

Home Entertainment in the Age of COVID-19, Wave 2

Nick Beyer

October 2, 2020

In April 2020, Home Entertainment Services in the Age of COVID-19 offered a ground-breaking, primary research-based snapshot of the impacts of COVID-19 on U.S. broadband households, as well as an examination of the

LEARN MORE

The Future of Direct-to Consumer (DTC) Video Services 2020-2025

Brad Schlachter, Rob Silvershein, Michael Greeson

September 25, 2020

In Q1 2018, TDG posited that there would be a rush by major TV studios to launch direct-to-consumer streaming video services (i.e., “TV-DTC” offerings) within the next 18-24 months. More importantly, we saw the impetus

LEARN MORE

In Search of an Audience: Quibi’s Post-Pandemic Prospects

Lauren Kozak

August 3, 2020

Launched in April 2020, Quibi - short for "quick bites" - is a mobile-first subscription service streaming 5-10 minute professionally-produced, serialized, video shorts designed for smartphone viewing. At first glance, the

LEARN MORE

Home Entertainment in the Age of COVID-19

Nick Beyer

May 13, 2020

This ground-breaking Consumer Snapshot Report from TDG provides a vital and timely primary-research-based examination of both the impacts of the Coronavirus pandemic on U.S. adult broadband users and the adaptations they

LEARN MORE
VIEW ALL REPORTS

News & Press Releases

TDG in the News

Press Releases

TDG: 58 Million U.S. Broadband Households Will Live MVPD-Free By 2025

Posted by Laura Allen Phillips | Oct. 20

Learn about the project here! According to The Diffusion Group — a division of Screen Engine/ASI — by 2025 more than half of U.S. broadband households will live without a MVPD service.

TDG will be speaking at the innaugural virtual Stream TV Summer Research Summit

Posted by Laura Allen Phillips | Jun. 10

TDG founder and President Michael Greeson will be presenting at the Fierce Video & StreamTV Show, StreamTV Summer Research Summit on Monday, June 29 from 11:00 - 11:30 AM. Michael will open

VIEW MORE