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Who We Serve

TDG serves leading companies focused on the intersection between consumer technology and media behavior, including:

Product & Technology Vendors

TDG helps product and technology companies understand which devices, services, and applications the connected consumer will buy; the features that are mission critical; and the appropriate right price for the right viewer. From product concept to market entry, to distribution, positioning, and messaging, TDG’s insights will ensure your solution is ready for the consumer market.

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Content Developers

Content developers must today traverse a razor’s edge between building new audiences and cannibalizing existing ones. TDG can help address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.

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Aggregators & Service Providers

Whether incumbent or OTT (or a hybrid of the two), video service providers face difficult challenges. Programming costs continue to skyrocket even as networks launch their own direct-to-consumer apps. Navigating this quantum landscape is no easy task. TDG is widely known for helping operators optimize their TV/video packages and pricing.

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Analyst Insights

Weekly commentary on breaking stories from TDG's best and brightest minds.

12
Dec

The Impact of Pause Ads on Streaming Platforms

Analyst Insights

According to a recently published Variety article, AT&T and Hulu announced plans to introduce pause ads on their streaming platforms

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04
Dec

Why YouTube Failed in the Originals Space

Analyst Insights

YouTube made headlines this past week by announcing that it will make its original programming free to its two billion monthly users,

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01
Nov

A Skinny Bundle with a Twist

Analyst Insights

Atlanta Based Vidgo, a prepaid live TV streaming service, soft-launched its first two Latino content bundles nationwide this past Sunday.

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TDG Syndicated Reports

The Future of Cloud-Based Gaming, Strategic Insights

Mike Fischer

November 20, 2018

The video game industry has begun a dramatic shift in both technology and business model with the advent of cloud-based gaming.  This new era of cloud gaming will create new winners and losers, and will be as significant

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The CE Landscape of the Connected Consumer, 2018

Michael Greeson

September 13, 2018

Location, location, location. Everyone knows this is real estate’s mantra. Would you also apply it to the broadband consumer? Yes, as the in-home consumer electronic placement is key in understanding usage. But in

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The Ascent of Battle Royale and the Future of eSports

Patrick Perez

August 29, 2018

"If it could sell out the Staples Center in minutes, what other potential does it have?" eSports is comprised of a global audience of 557 million spending $905 million in 2018, with expectations for topping $1.6 billion in

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The Future of Niche OTT Services

Brad Schlachter

July 13, 2018

Most of the recent coverage in the OTT space has been about the major platforms/players, yet 20% of all viewing takes place on “other” services. That includes over 200 niche OTT networks. The advantage for these

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News & Press Releases

TDG in the News

Press Releases

Roku Users Less Likely than Other TV Streamers to Subscribe to Legacy Pay-TV

Posted by wstockard | Oct. 23

Legacy Pay-TV Uptake Varies by Streaming Device Brand, Roku Users of Particular Significance October 23, 2018 (Plano, TX) It is a fact that the use of dedicated streaming devices is

TDG: eSports Quickly Evolving from ‘Novelty’ to ‘Next Big Thing’

Posted by wstockard | Sep. 12

Once the Domain of Hardcore Gamers, Online Gaming has become Big Business According to a new report from The Diffusion Group (TDG), eSports -- competitive, professional video gaming

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