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Bold, Disciplined, & Remarkably Accurate

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Who We Serve

TDG serves leading companies focused on the intersection between consumer technology and media behavior, including:

Product & Technology Vendors

TDG helps product and technology companies understand which devices, services, and applications the connected consumer will buy; the features that are mission critical; and the appropriate right price for the right viewer. From product concept to market entry, to distribution, positioning, and messaging, TDG’s insights will ensure your solution is ready for the consumer market.

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Content Developers

Content developers must today traverse a razor’s edge between building new audiences and cannibalizing existing ones. TDG can help address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.

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Aggregators & Service Providers

Whether incumbent or OTT (or a hybrid of the two), video service providers face difficult challenges. Programming costs continue to skyrocket even as networks launch their own direct-to-consumer apps. Navigating this quantum landscape is no easy task. TDG is widely known for helping operators optimize their TV/video packages and pricing.

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Analyst Insights

Weekly commentary on breaking stories from TDG's best and brightest minds.

31
Mar

How COVID-19 will Change Social Media, Messaging, and Video Chat

Analyst Insights

If the Coronavirus lockdown has made anything clear, it’s that the internet is a legitimate utility; in many respects as critical as

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24
Mar

The Impact of Coronavirus on Television Viewership

Analyst Insights

March is always a month of transition. Our seasons change from winter to spring, our clocks adjust from Standard to Daylight Savings

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05
Feb

Can Byte Chew Its Way into the Short-Form Video Arena?

Analyst Insights

On Friday, January 24, yet another short-form video social media app, Byte, was launched by one of the founders of the now defunct

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TDG Syndicated Reports

Pay-TV 3.0 – At the Crossroads of App Stores & MVPDs

March 20, 2020

For 16 years and counting, TDG has understood the impact of broadband innovations on media ecosystems. As early as 2008, we foresaw the disruptive potential of internet connectivity reaching the home television – the app

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User Adoption and Trends in Social Streaming, IGTV, & Facebook Watch

Lauren Kozak

December 16, 2019

Video is a crucial component of the social media experience. Social media users are rabid video consumers, navigating an increasingly complicated menu of video offerings from social apps and networks. Even as new product

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Big-3 SVOD Content Arms Race, Second Edition

Brad Schlachter

November 5, 2019

Analysis and Forecasts: 2019 - 2024 In 2019, the Big-3 SVOD providers, Netflix, Hulu, and Amazon Prime will spend more than $24 billion on content, up 50% since 2017. Over that same time, spending on originals jumped from

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The Audience for Disney+, A Consumer Snapshot

Michael Greeson

September 20, 2019

For years, the "Big-3" - Netflix, Amazon Prime Video, and Hulu have dominated the Streaming Video-on-Demand (SVOD) market. But now, with Disney and Warnermedia poised to launch their own direct-to-consumer services over

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News & Press Releases

TDG in the News

Press Releases

TDG: Three-in-Ten TV Viewers Engage with Show-Related Content on Social Media

Posted by Laura Allen Phillips | Aug. 14

July 17, 2019 (Los Angeles, CA) New research from The Diffusion Group (TDG) finds that 73% of social network users engage with TV-related content on the sites. According to TDG’s new report,

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TDG: A Third of Netflix Subscribers Would Consider Switching to a Less Expensive, Ad-Supported Tier

Posted by wstockard | Jul. 09

July 9, 2019 (Los Angeles, CA) Recent comments from NBCU and Hulu executives have rekindled speculation as to whether Netflix will introduce an ad-based tier. Given the rising costs of

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