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Who We Serve

TDG serves leading companies focused on the intersection between consumer technology and media behavior, including:

Product & Technology Vendors

TDG helps product and technology companies understand which devices, services, and applications the connected consumer will buy; the features that are mission critical; and the appropriate right price for the right viewer. From product concept to market entry, to distribution, positioning, and messaging, TDG’s insights will ensure your solution is ready for the consumer market.

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Content Developers

Content developers must today traverse a razor’s edge between building new audiences and cannibalizing existing ones. TDG can help address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.

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Aggregators & Service Providers

Whether incumbent or OTT (or a hybrid of the two), video service providers face difficult challenges. Programming costs continue to skyrocket even as networks launch their own direct-to-consumer apps. Navigating this quantum landscape is no easy task. TDG is widely known for helping operators optimize their TV/video packages and pricing.

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Analyst Insights

Weekly commentary on breaking stories from TDG's best and brightest minds.

22
May

Inconvenient Truths

Analyst Insights

TDG attended and keynoted the Pay-TV Show in Denver Colorado last week. Despite the usual shadow boxing by some of the larger players, a

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08
May

The Importance of United States v. AT&T-Time Warner

Analyst Insights

In November of 2017, much to the surprise of industry watchers, the United States Department of Justice filed a lawsuit to block the

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01
May

The Point of No Return

Analyst Insights

Tough news out of the legacy pay-TV industry this week, with AT&T (187K), Charter (122K) and Comcast (96K) all reporting significant

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TDG Syndicated Reports

The Future of Direct-to-Consumer (DTC) Video Services – Analysis & Forecasts, 2018-2022

Mike Berkley

March 12, 2018

TDG predicts that every major TV Network will launch a direct-to-consumer, a la cart streaming service in the next five years. This represents a significant new chapter in how television content is purchased, accessed, and

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Big-3 SVOD & the Original Content Arms Race

Brad Schlachter

January 23, 2018

Subscription video on-demand (SVOD) is still in the early stages and fueling a global transition to Internet-based entertainment that will continue for many years. While there are now hundreds of niche SVOD services

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The Rise of the Virtual Pay-TV Provider – Analysis and Forecast

Joel Espelien

November 15, 2017

Release Date: 2017 Q3 Authors: Joel Espelien, Michael Greeson Pages: 75 "The number of virtual pay-TV households will increase five fold by the end of the next decade, topping 24 million by 2030. Importantly, this growth

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Personal Audio Device – Report Bundle

Vibha Pant

October 6, 2017

The use of laptops, smartphones, and tablets among US consumers is virtually ubiquitous, with consumers tethered to one or more of these devices for most hours of the day. For many entertainment applications such as

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News & Press Releases

TDG in the News

Press Releases

Amazon Dominates Direct-to-Consumer TV Network Subscriptions

Posted by wstockard | May. 16

Amazon Dominates Direct-to-Consumer TV Network Subscriptions Prime Channels Accounts for 55% of All DTC A La Carte Purchases (Plano, TX) – New research from The Diffusion Group (TDG) finds

TDG: Big-3 SVOD Original Content Spending to Triple by 2022

Posted by wstockard | Jan. 29

January 30, 2018 (Plano, TX) The Big-3 SVOD players – Netflix, Hulu, and Amazon Prime Video – will shift an increasing percentage of their content budgets from licensed content to

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