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Who We Serve

TDG serves leading companies focused on the intersection between consumer technology and media behavior, including:

Product & Technology Vendors

TDG helps product and technology companies understand which devices, services, and applications the connected consumer will buy; the features that are mission critical; and the appropriate right price for the right viewer. From product concept to market entry, to distribution, positioning, and messaging, TDG’s insights will ensure your solution is ready for the consumer market.

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Content Developers

Content developers must today traverse a razor’s edge between building new audiences and cannibalizing existing ones. TDG can help address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.

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Aggregators & Service Providers

Whether incumbent or OTT (or a hybrid of the two), video service providers face difficult challenges. Programming costs continue to skyrocket even as networks launch their own direct-to-consumer apps. Navigating this quantum landscape is no easy task. TDG is widely known for helping operators optimize their TV/video packages and pricing.

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Analyst Insights

Weekly commentary on breaking stories from TDG's best and brightest minds.

17
Jul

What Goes Up Sometimes Goes Sideways

Analyst Insights

Netflix released its Q2 2018 numbers this week, and the results were less than inspiring. The streaming giant added 5.2 million

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11
Jul

A Bounty for Binge Watchers

Analyst Insights

Netflix launched a new app feature yesterday that will assist users to download and view their favorite series offline. When connected

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20
Jun

The Battle of Disney vs. Comcast for FOX

Analyst Insights

Last week, Judge Richard Leon ruled that AT&T can go through with its $85.4 billion purchase of Time Warner, without condition. This

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TDG Syndicated Reports

The Future of Niche OTT Services

Brad Schlachter

July 13, 2018

Most of the recent coverage in the OTT space has been about the major platforms/players, yet 20% of all viewing takes place on “other” services. That includes over 200 niche OTT networks. The advantage for these

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‘First Glance’ TV Viewing Segmentation, 2018

Vibha Pant

June 23, 2018

In this age of quantum media, video viewing has moved beyond family televisions to more personal devices like tablets and smartphones. At the same time, broadcast is now but one of the many content sources available to

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Thoughts on the Future of TV- The State of Quality Content

Rob Silvershein

May 22, 2018

When it comes to the world of TV-quality video content--the professionally produced shows and movies that largely comprise the business of TV--the pace of disruption has been blinding. Sparked by the rise of millennials;

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The Future of Direct-to-Consumer (DTC) Video Services – Analysis & Forecasts, 2018-2022

Mike Berkley

March 12, 2018

TDG predicts that every major TV Network will launch a direct-to-consumer, a la cart streaming service in the next five years. This represents a significant new chapter in how television content is purchased, accessed, and

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News & Press Releases

TDG in the News

Press Releases

Amazon Dominates Direct-to-Consumer TV Network Subscriptions

Posted by wstockard | May. 16

Amazon Dominates Direct-to-Consumer TV Network Subscriptions Prime Channels Accounts for 55% of All DTC A La Carte Purchases (Plano, TX) – New research from The Diffusion Group (TDG) finds

TDG: Big-3 SVOD Original Content Spending to Triple by 2022

Posted by wstockard | Jan. 29

January 30, 2018 (Plano, TX) The Big-3 SVOD players – Netflix, Hulu, and Amazon Prime Video – will shift an increasing percentage of their content budgets from licensed content to

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