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Who We Serve

TDG serves leading companies focused on the intersection between consumer technology and media behavior, including:

Product & Technology Vendors

TDG helps product and technology companies understand which devices, services, and applications the connected consumer will buy; the features that are mission critical; and the appropriate right price for the right viewer. From product concept to market entry, to distribution, positioning, and messaging, TDG’s insights will ensure your solution is ready for the consumer market.

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Content Developers

Content developers must today traverse a razor’s edge between building new audiences and cannibalizing existing ones. TDG can help address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.

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Aggregators & Service Providers

Whether incumbent or OTT (or a hybrid of the two), video service providers face difficult challenges. Programming costs continue to skyrocket even as networks launch their own direct-to-consumer apps. Navigating this quantum landscape is no easy task. TDG is widely known for helping operators optimize their TV/video packages and pricing.

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Analyst Insights

Weekly commentary on breaking stories from TDG's best and brightest minds.

03
Jun

All Together Now

Analyst Insights

On May 28, Hulu launched Watch Party, making it the largest streamer to date to jump on this burgeoning trend. As audiences look for

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27
May

AR and VR – Back from the Dead

Analyst Insights

As sure as Gartner’s model predicts technology’s fall from inflated expectations to disillusionment, it also posits an unhurried

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30
Apr

The Quibi User Experience: A Millennial’s Perspective

Analyst Insights

Earlier this week, TDG’s Brad Schlacter covered the lackluster numbers around Quibi’s launch. But what about the quality of the user

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TDG Syndicated Reports

Home Entertainment in the Age of COVID-19

Nick Beyer

May 13, 2020

This ground-breaking Consumer Snapshot Report from TDG provides a vital and timely primary-research-based examination of both the impacts of the Coronavirus pandemic on U.S. adult broadband users and the adaptations they

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Revisiting the Future of TV & Video: 2021 – 2030 Analysis and Forecasts

Joel Espelien

April 20, 2020

As the era of quantum video viewing reaches full flower, consumers have more choices than ever - from a vast array of in-home screens to an ever-increasing number of content sources. As early as 2016 with our

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Pay-TV 3.0 – At the Crossroads of App Stores & MVPDs

March 20, 2020

For 16 years and counting, TDG has understood the impact of broadband innovations on media ecosystems. As early as 2008, we foresaw the disruptive potential of internet connectivity reaching the home television – the app

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User Adoption and Trends in Social Streaming, IGTV, & Facebook Watch

Lauren Kozak

December 16, 2019

Video is a crucial component of the social media experience. Social media users are rabid video consumers, navigating an increasingly complicated menu of video offerings from social apps and networks. Even as new product

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News & Press Releases

TDG in the News

Screen Engine Launches Online Word-of-Mouth Screening Platform Amid Theater Closures

Posted by Laura Allen Phillips | Jul. 15

Industry Voices — Ring: The cable comeback? Survey suggests 51% ‘not at all frustrated’

Posted by Laura Allen Phillips | Jul. 15

Press Releases

TDG will be speaking at the innaugural virtual Stream TV Summer Research Summit

Posted by Laura Allen Phillips | Jun. 10

TDG founder and President Michael Greeson will be presenting at the Fierce Video & StreamTV Show, StreamTV Summer Research Summit on Monday, June 29 from 11:00 - 11:30 AM. Michael will open

TDG: 23% of U.S. Virtual MVPD Subscribers Also Use a Legacy Pay-TV Service

Posted by Laura Allen Phillips | Jun. 10

June 10, 2020 (Los Angeles, CA) New research from TDG, a division of Screen Engine/ASI, finds that nearly one-fourth of virtual pay-TV households in the U.S. also subscribe to a traditional

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