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Bold, Disciplined, & Remarkably Accurate

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Who We Serve

TDG serves leading companies focused on the intersection between consumer technology and media behavior, including:

Product & Technology Vendors

TDG helps product and technology companies understand which devices, services, and applications the connected consumer will buy; the features that are mission critical; and the appropriate right price for the right viewer. From product concept to market entry, to distribution, positioning, and messaging, TDG’s insights will ensure your solution is ready for the consumer market.

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Content Developers

Content developers must today traverse a razor’s edge between building new audiences and cannibalizing existing ones. TDG can help address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.

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Aggregators & Service Providers

Whether incumbent or OTT (or a hybrid of the two), video service providers face difficult challenges. Programming costs continue to skyrocket even as networks launch their own direct-to-consumer apps. Navigating this quantum landscape is no easy task. TDG is widely known for helping operators optimize their TV/video packages and pricing.

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Analyst Insights

Weekly commentary on breaking stories from TDG's best and brightest minds.

05
Feb

Can Byte Chew Its Way into the Short-Form Video Arena?

Analyst Insights

On Friday, January 24, yet another short-form video social media app, Byte, was launched by one of the founders of the now defunct

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23
Jan

Live Streaming: The Quiet Media Revolution

Analyst Insights

While cable-cutters, Netflix, and the stampede of competing services have dominated the news, another disruptive force in media

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21
Jan

Instagram and Facebook Concede Small Defeats on Video Streaming

Analyst Insights

Facebook and Instagram appear to have taken a step back from their respective forays into the crowded video streaming space last week.

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TDG Syndicated Reports

User Adoption and Trends in Social Streaming, IGTV, & Facebook Watch

Lauren Kozak

December 16, 2019

Video is a crucial component of the social media experience. Social media users are rabid video consumers, navigating an increasingly complicated menu of video offerings from social apps and networks. Even as new product

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Big-3 SVOD Content Arms Race, Second Edition

Brad Schlachter

November 5, 2019

Analysis and Forecasts: 2019 - 2024 In 2019, the Big-3 SVOD providers, Netflix, Hulu, and Amazon Prime will spend more than $24 billion on content, up 50% since 2017. Over that same time, spending on originals jumped from

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The Audience for Disney+, A Consumer Snapshot

Michael Greeson

September 20, 2019

For years, the "Big-3" - Netflix, Amazon Prime Video, and Hulu have dominated the Streaming Video-on-Demand (SVOD) market. But now, with Disney and Warnermedia poised to launch their own direct-to-consumer services over

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The In-Home & Mobile CE Ecosystem of the Connected Consumer, 2019

Michael Greeson

August 10, 2019

Reaching every member of the US Broadband household begins with a granular understanding of the environment in which they live. Enter TDG. From screen types, quantity, and sizes to device locations and connectivity, TDG

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News & Press Releases

TDG in the News

Press Releases

TDG: Three-in-Ten TV Viewers Engage with Show-Related Content on Social Media

Posted by Laura Allen Phillips | Aug. 14

July 17, 2019 (Los Angeles, CA) New research from The Diffusion Group (TDG) finds that 73% of social network users engage with TV-related content on the sites. According to TDG’s new report,

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TDG: A Third of Netflix Subscribers Would Consider Switching to a Less Expensive, Ad-Supported Tier

Posted by wstockard | Jul. 09

July 9, 2019 (Los Angeles, CA) Recent comments from NBCU and Hulu executives have rekindled speculation as to whether Netflix will introduce an ad-based tier. Given the rising costs of

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