TDG serves leading companies focused on the intersection between consumer technology and media behavior, including:
TDG helps product and technology companies understand which devices, services, and applications the connected consumer will buy; the features that are mission critical; and the appropriate right price for the right viewer. From product concept to market entry, to distribution, positioning, and messaging, TDG’s insights will ensure your solution is ready for the consumer market.
Content developers must today traverse a razor’s edge between building new audiences and cannibalizing existing ones. TDG can help address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.
Whether incumbent or OTT (or a hybrid of the two), video service providers face difficult challenges. Programming costs continue to skyrocket even as networks launch their own direct-to-consumer apps. Navigating this quantum landscape is no easy task. TDG is widely known for helping operators optimize their TV/video packages and pricing.
Weekly commentary on breaking stories from TDG's best and brightest minds.
In 1980, 42.3 million people watched major-network evening news. Today, viewership has fallen to 23.5 million, a loss of 44% of viewers
With the recent merger of Warner Media and Discovery, and Amazon’s acquisition of the MGM archives, it has become quite popular to
During its virtual upfront meeting last week, WarnerMedia CEO Jason Kilar announced the much-anticipated launch of “HBO Max with
A TDG Analysis & Forecasts Report Reports of pay-TV’s demise have been much exaggerated, though its future remains murky. If anything is certain about the road ahead for U.S. pay-TV, it is that the pace of disruption
The now year-old pandemic has changed all aspects of daily life. Media consumption is no exception. Internet use, on-demand viewing, video-chat adoption, and social media traffic all spiked during the last nine months of
Despite the last big industry push in 2017, Premium Video on Demand (PVOD) was making very little progress toward U.S. household screens. Then came 2020. With most movie theaters shuttered by Pandemic lock-downs, many
At TDG, understanding the connected consumer is in our DNA. Since 2010, this has included an annual, granular level look at the what, who, how many, and where of the in-home connected consumer electronics ecosystem. From
Learn about the project here! According to The Diffusion Group — a division of Screen Engine/ASI — by 2025 more than half of U.S. broadband households will live without a MVPD service.
TDG founder and President Michael Greeson will be presenting at the Fierce Video & StreamTV Show, StreamTV Summer Research Summit on Monday, June 29 from 11:00 - 11:30 AM. Michael will open
