In Front of the Curve Since 2004

BECOME A MEMBER

Bold, Disciplined, & Remarkably Accurate

Syndicated Reports

Custom Services

Quantitative Research

Advisory Services

Who We Serve

TDG serves leading companies focused on the intersection between consumer technology and media behavior, including:

Product & Technology Vendors

TDG helps product and technology companies understand which devices, services, and applications the connected consumer will buy; the features that are mission critical; and the appropriate right price for the right viewer. From product concept to market entry, to distribution, positioning, and messaging, TDG’s insights will ensure your solution is ready for the consumer market.

LEARN MORE

Content Developers

Content developers must today traverse a razor’s edge between building new audiences and cannibalizing existing ones. TDG can help address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.

LEARN MORE

Aggregators & Service Providers

Whether incumbent or OTT (or a hybrid of the two), video service providers face difficult challenges. Programming costs continue to skyrocket even as networks launch their own direct-to-consumer apps. Navigating this quantum landscape is no easy task. TDG is widely known for helping operators optimize their TV/video packages and pricing.

LEARN MORE

Analyst Insights

Weekly commentary on breaking stories from TDG's best and brightest minds.

17
Jun

Why Broadcast Networks Should Seriously Consider Canceling Their Evening News Broadcasts

TDG 3-Minute Reads

In 1980, 42.3 million people watched major-network evening news. Today, viewership has fallen to 23.5 million, a loss of 44% of viewers

READ MORE
03
Jun

It’s Not All About Content Spend

TDG 3-Minute Reads

With the recent merger of Warner Media and Discovery, and Amazon’s acquisition of the MGM archives, it has become quite popular to

READ MORE
27
May

HBO Max with Ads – Success or Strategic Blunder?

TDG 3-Minute Reads

During its virtual upfront meeting last week, WarnerMedia CEO Jason Kilar announced the much-anticipated launch of “HBO Max with

READ MORE

TDG Syndicated Reports

U.S. Pay-TV Subscriptions through 2025

Michael Greeson

May 3, 2021

A TDG Analysis & Forecasts Report Reports of pay-TV’s demise have been much exaggerated, though its future remains murky. If anything is certain about the road ahead for U.S. pay-TV, it is that the pace of disruption

LEARN MORE

The Rise of Social TV Viewing and Watch Parties

Lauren Kozak

March 5, 2021

The now year-old pandemic has changed all aspects of daily life. Media consumption is no exception. Internet use, on-demand viewing, video-chat adoption, and social media traffic all spiked during the last nine months of

LEARN MORE

PVOD: From Big Screen to Home Screens

December 11, 2020

Despite the last big industry push in 2017, Premium Video on Demand (PVOD) was making very little progress toward U.S. household screens. Then came 2020. With most movie theaters shuttered by Pandemic lock-downs, many

LEARN MORE

The CE Ecosystem of the Connected Consumer, 2020

Michael Greeson, Vibha Pant

December 3, 2020

At TDG, understanding the connected consumer is in our DNA. Since 2010, this has included an annual, granular level look at the what, who, how many, and where of the in-home connected consumer electronics ecosystem. From

LEARN MORE
VIEW ALL REPORTS

News & Press Releases

TDG in the News

Press Releases

TDG: 58 Million U.S. Broadband Households Will Live MVPD-Free By 2025

Posted by Laura Allen Phillips | Oct. 20

Learn about the project here! According to The Diffusion Group — a division of Screen Engine/ASI — by 2025 more than half of U.S. broadband households will live without a MVPD service.

TDG will be speaking at the innaugural virtual Stream TV Summer Research Summit

Posted by Laura Allen Phillips | Jun. 10

TDG founder and President Michael Greeson will be presenting at the Fierce Video & StreamTV Show, StreamTV Summer Research Summit on Monday, June 29 from 11:00 - 11:30 AM. Michael will open

VIEW MORE