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Who We Serve

TDG serves leading companies focused on the intersection between consumer technology and media behavior, including:

Product & Technology Vendors

TDG helps product and technology companies understand which devices, services, and applications the connected consumer will buy; the features that are mission critical; and the appropriate right price for the right viewer. From product concept to market entry, to distribution, positioning, and messaging, TDG’s insights will ensure your solution is ready for the consumer market.

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Content Developers

Content developers must today traverse a razor’s edge between building new audiences and cannibalizing existing ones. TDG can help address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.

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Aggregators & Service Providers

Whether incumbent or OTT (or a hybrid of the two), video service providers face difficult challenges. Programming costs continue to skyrocket even as networks launch their own direct-to-consumer apps. Navigating this quantum landscape is no easy task. TDG is widely known for helping operators optimize their TV/video packages and pricing.

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Analyst Insights

Weekly commentary on breaking stories from TDG's best and brightest minds.

18
Apr

Artificial Intelligence and Machine Learning:

Analyst Insights

The NAB Show in Las Vegas included a few panels on how media companies can leverage AI and machine learning in daily operations. For

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03
Apr

Smart Speaker Race About to Get Noisy

Analyst Insights

The smart speaker race is about to get noisy in the coming months, and with today’s direct listing of Spotify on the NYSE, 2018 could

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27
Mar

Can Storytelling Help Propel Esports to Wider Audiences?

Analyst Insights

Rick Fox remembers the story and tells it like it was yesterday. While visiting the offices of Riot Games in West Los Angeles with his

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TDG Syndicated Reports

The Future of Direct-to-Consumer (DTC) Video Services – Analysis & Forecasts, 2018-2022

Mike Berkley

March 12, 2018

TDG predicts that every major TV Network will launch a direct-to-consumer, a la cart streaming service in the next five years. This represents a significant new chapter in how television content is purchased, accessed, and

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Big-3 SVOD & the Original Content Arms Race

Brad Schlachter

January 23, 2018

Subscription video on-demand (SVOD) is still in the early stages and fueling a global transition to Internet-based entertainment that will continue for many years. While there are now hundreds of niche SVOD services

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The Rise of the Virtual Pay-TV Provider – Analysis and Forecast

Joel Espelien

November 15, 2017

Release Date: 2017 Q3 Authors: Joel Espelien, Michael Greeson Pages: 75 "The number of virtual pay-TV households will increase five fold by the end of the next decade, topping 24 million by 2030. Importantly, this growth

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Personal Audio Device – Report Bundle

Vibha Pant

October 6, 2017

The use of laptops, smartphones, and tablets among US consumers is virtually ubiquitous, with consumers tethered to one or more of these devices for most hours of the day. For many entertainment applications such as

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News & Press Releases

TDG in the News

The Rise In Streaming Video Exclusives Could Annoy Consumers, Driving Them Back To Piracy

Posted by wstockard | Apr. 12

Press Releases

TDG: Big-3 SVOD Original Content Spending to Triple by 2022

Posted by wstockard | Jan. 29

January 30, 2018 (Plano, TX) The Big-3 SVOD players – Netflix, Hulu, and Amazon Prime Video – will shift an increasing percentage of their content budgets from licensed content to

TDG: Personal Audio Headsets Now Used by Three-Fourths of US Adult Broadband Users

Posted by wstockard | Sep. 13

Use of Earbuds and Headphones Top Three Quarters of Adult Broadband Users September 13, 2017 (Plano, TX) New research from The Diffusion Group (TDG) finds that 77% of US adult broadband users

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