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Bold, Disciplined, & Remarkably Accurate

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Who We Serve

TDG serves leading companies focused on the intersection between consumer technology and media behavior, including:

Product & Technology Vendors

TDG helps product and technology companies understand which devices, services, and applications the connected consumer will buy; the features that are mission critical; and the appropriate right price for the right viewer. From product concept to market entry, to distribution, positioning, and messaging, TDG’s insights will ensure your solution is ready for the consumer market.

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Content Developers

Content developers must today traverse a razor’s edge between building new audiences and cannibalizing existing ones. TDG can help address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.

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Aggregators & Service Providers

Whether incumbent or OTT (or a hybrid of the two), video service providers face difficult challenges. Programming costs continue to skyrocket even as networks launch their own direct-to-consumer apps. Navigating this quantum landscape is no easy task. TDG is widely known for helping operators optimize their TV/video packages and pricing.

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Analyst Insights

Weekly commentary on breaking stories from TDG's best and brightest minds.

30
Apr

The Quibi User Experience: A Millennial’s Perspective

Analyst Insights

Earlier this week, TDG’s Brad Schlacter covered the lackluster numbers around Quibi’s launch. But what about the quality of the user

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28
Apr

Quibi’s Rocky Start

Analyst Insights

Quibi recently reported driving 2.7 million app downloads in the two weeks since its April 6th launch. While 2.7 million downloads may

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22
Apr

Putting the “Social” Back in Social Media

Analyst Insights

The past six weeks have changed everything about American life, media consumption included. We’ve seen Zoom use increase twenty-fold,

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TDG Syndicated Reports

Home Entertainment in the Age of COVID-19

Nick Beyer

May 13, 2020

This ground-breaking Consumer Snapshot Report from TDG provides a vital and timely primary-research-based examination of both the impacts of the Coronavirus pandemic on U.S. adult broadband users and the adaptations they

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Revisiting the Future of TV & Video: 2021 – 2030 Analysis and Forecasts

Joel Espelien

April 20, 2020

As the era of quantum video viewing reaches full flower, consumers have more choices than ever - from a vast array of in-home screens to an ever-increasing number of content sources. As early as 2016 with our

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Pay-TV 3.0 – At the Crossroads of App Stores & MVPDs

March 20, 2020

For 16 years and counting, TDG has understood the impact of broadband innovations on media ecosystems. As early as 2008, we foresaw the disruptive potential of internet connectivity reaching the home television – the app

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User Adoption and Trends in Social Streaming, IGTV, & Facebook Watch

Lauren Kozak

December 16, 2019

Video is a crucial component of the social media experience. Social media users are rabid video consumers, navigating an increasingly complicated menu of video offerings from social apps and networks. Even as new product

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News & Press Releases

TDG in the News

How Can Film And TV Market Research Work During COVID-19? Screen Engine/ASI Has Some Ideas

Posted by Laura Allen Phillips | Apr. 24

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Press Releases

TDG: Three-in-Ten TV Viewers Engage with Show-Related Content on Social Media

Posted by Laura Allen Phillips | Aug. 14

July 17, 2019 (Los Angeles, CA) New research from The Diffusion Group (TDG) finds that 73% of social network users engage with TV-related content on the sites. According to TDG’s new report,

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TDG: A Third of Netflix Subscribers Would Consider Switching to a Less Expensive, Ad-Supported Tier

Posted by wstockard | Jul. 09

July 9, 2019 (Los Angeles, CA) Recent comments from NBCU and Hulu executives have rekindled speculation as to whether Netflix will introduce an ad-based tier. Given the rising costs of

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