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Who We Serve

TDG serves leading companies focused on the intersection between consumer technology and media behavior, including:

Product & Technology Vendors

TDG helps product and technology companies understand which devices, services, and applications the connected consumer will buy; the features that are mission critical; and the appropriate right price for the right viewer. From product concept to market entry, to distribution, positioning, and messaging, TDG’s insights will ensure your solution is ready for the consumer market.

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Content Developers

Content developers must today traverse a razor’s edge between building new audiences and cannibalizing existing ones. TDG can help address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.

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Aggregators & Service Providers

Whether incumbent or OTT (or a hybrid of the two), video service providers face difficult challenges. Programming costs continue to skyrocket even as networks launch their own direct-to-consumer apps. Navigating this quantum landscape is no easy task. TDG is widely known for helping operators optimize their TV/video packages and pricing.

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Analyst Insights

Weekly commentary on breaking stories from TDG's best and brightest minds.

16
Oct

Can AT&T Compete with Netflix?

Analyst Insights

AT&T’s WarnerMedia made headlines this past week by announcing plans to unveil a direct-to-consumer streaming service by the end

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11
Oct

Swift Voting

Analyst Insights

If you believe that the power of a celebrity influencer is overstated, the case of the Taylor Swift’s Instagram voter registration

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27
Sep

The Content Arms Race Continues to Escalate

Analyst Insights

In January, TDG published a report on the Big-3 SVOD & the Original Content Arms Race that examined the market conditions that were

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TDG Syndicated Reports

The CE Landscape of the Connected Consumer, 2018

Michael Greeson

September 13, 2018

Location, location, location. Everyone knows this is real estate’s mantra. Would you also apply it to the broadband consumer? Yes, as the in-home consumer electronic placement is key in understanding usage. But in

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The Ascent of Battle Royale and the Future of eSports

Patrick Perez

August 29, 2018

"If it could sell out the Staples Center in minutes, what other potential does it have?" eSports is comprised of a global audience of 557 million spending $905 million in 2018, with expectations for topping $1.6 billion in

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The Future of Niche OTT Services

Brad Schlachter

July 13, 2018

Most of the recent coverage in the OTT space has been about the major platforms/players, yet 20% of all viewing takes place on “other” services. That includes over 200 niche OTT networks. The advantage for these

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‘First Glance’ TV Viewing Segmentation, 2018

Vibha Pant

June 23, 2018

In this age of quantum media, video viewing has moved beyond family televisions to more personal devices like tablets and smartphones. At the same time, broadcast is now but one of the many content sources available to

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News & Press Releases

TDG in the News

Press Releases

TDG: eSports Quickly Evolving from ‘Novelty’ to ‘Next Big Thing’

Posted by wstockard | Sep. 12

Once the Domain of Hardcore Gamers, Online Gaming has become Big Business According to a new report from The Diffusion Group (TDG), eSports -- competitive, professional video gaming

It’s All About Free Shipping

Posted by wstockard | Jul. 25

New TDG Research Leaves No Doubt That Entertainment Plays Second Fiddle for Amazon Prime Subscribers July 25, 2018 (Plano, TX)– According to new research by The Diffusion Group (TDG), 79%

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