In Front of the Curve Since 2004

BECOME A MEMBER

Bold, Disciplined, & Remarkably Accurate

Syndicated Reports

Custom Services

Quantitative Research

Advisory Services

Who We Serve

TDG serves leading companies focused on the intersection between consumer technology and media behavior, including:

Product & Technology Vendors

TDG helps product and technology companies understand which devices, services, and applications the connected consumer will buy; the features that are mission critical; and the appropriate right price for the right viewer. From product concept to market entry, to distribution, positioning, and messaging, TDG’s insights will ensure your solution is ready for the consumer market.

LEARN MORE

Content Developers

Content developers must today traverse a razor’s edge between building new audiences and cannibalizing existing ones. TDG can help address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.

LEARN MORE

Aggregators & Service Providers

Whether incumbent or OTT (or a hybrid of the two), video service providers face difficult challenges. Programming costs continue to skyrocket even as networks launch their own direct-to-consumer apps. Navigating this quantum landscape is no easy task. TDG is widely known for helping operators optimize their TV/video packages and pricing.

LEARN MORE

Analyst Insights

Weekly commentary on breaking stories from TDG's best and brightest minds.

16
Jul

Streaming Budgets Rival Hollywood Blockbusters

Analyst Insights

The Wall Street Journal reported this past week that, as major new streaming services from Disney, WarnerMedia, and Apple are set to

READ MORE
11
Jun

Microsoft and Google Up the Ante in Cloud Gaming Battle for Smart Home Dominance

Analyst Insights

Both Google and Microsoft jump-started the Electronic Entertainment Expo (E3) with pre-show announcements for their respective

READ MORE
21
May

Fire TV Tops Roku in Total Active Users

Analyst Insights

At last week's Pay TV Show in Denver, Amazon shared data on Fire TV’s penetration, declaring the platform is now the most popular

READ MORE

TDG Syndicated Reports

The Ascent of the Social TV Engager

Lauren Kozak

June 25, 2019

Understanding the Interplay Between TV & Social Media Does social media confuse you? Do you understand how it can affect - or even influence - TV content? You are not alone. Social media is uniquely positioned to

LEARN MORE

Thoughts on the Future of Televised Sports

Mike Fischer, Rob Silvershein

April 20, 2019

Sports and television have a symbiotic relationship—neither would be as successful without the other. The continuous improvement of the technical quality of live-broadcast television has coincided with decades of ratings

LEARN MORE

High Marks or Just Passing? A Consumer Report Card for Big-3 SVOD and Pay-TV

Michael Greeson

March 15, 2019

The US SVOD market has long been dominated by three operators: Netflix, Amazon Prime Video, and Hulu. Little has changed in this regard during the last five years, and we do not expect any significant shift in the next

LEARN MORE

Sky On Fire: The Future of Fixed 5G in the US

Lee Allen

February 12, 2019

5G. You've heard the hype, but what exactly IS 5G? At this point, frankly, it's mostly vendor-speak. Further complicating the comprehension is the fact that not all vendors are using the same terminology. Add another

LEARN MORE
VIEW ALL REPORTS

News & Press Releases

TDG in the News

Amid New Competition, Researchers See Strong Demand for a Netflix Ad-Supported Service

Posted by wstockard | Jul. 10

Questex’s The Pay TV Show 2019 Celebrates a Successful Second Annual Event with Over 800 Attendees

Posted by wstockard | May. 28

Press Releases

TDG: A Third of Netflix Subscribers Would Consider Switching to a Less Expensive, Ad-Supported Tier

Posted by wstockard | Jul. 09

July 9, 2019 (Los Angeles, CA) Recent comments from NBCU and Hulu executives have rekindled speculation as to whether Netflix will introduce an ad-based tier. Given the rising costs of

TDG: Disney+ Likely to be Well Received

Posted by wstockard | Mar. 13

Half of US adults will consider Disney’s pending subscription video service, a fourth moderately-to-highly likely to sign up March 13, 2019 (Los Angeles, CA) - New research from The

VIEW MORE