TDG serves leading companies focused on the intersection between consumer technology and media behavior, including:
TDG helps product and technology companies understand which devices, services, and applications the connected consumer will buy; the features that are mission critical; and the appropriate right price for the right viewer. From product concept to market entry, to distribution, positioning, and messaging, TDG’s insights will ensure your solution is ready for the consumer market.
Content developers must today traverse a razor’s edge between building new audiences and cannibalizing existing ones. TDG can help address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.
Whether incumbent or OTT (or a hybrid of the two), video service providers face difficult challenges. Programming costs continue to skyrocket even as networks launch their own direct-to-consumer apps. Navigating this quantum landscape is no easy task. TDG is widely known for helping operators optimize their TV/video packages and pricing.
Weekly commentary on breaking stories from TDG's best and brightest minds.
Both Google and Microsoft jump-started the Electronic Entertainment Expo (E3) with pre-show announcements for their respective
At last week's Pay TV Show in Denver, Amazon shared data on Fire TV’s penetration, declaring the platform is now the most popular
In a bold, decisive, and unsurprising move, CBS News President and Senior Executive Producer Susan Zirinsky announced major changes
Sports and television have a symbiotic relationship—neither would be as successful without the other. The continuous improvement of the technical quality of live-broadcast television has coincided with decades of ratings
The US SVOD market has long been dominated by three operators: Netflix, Amazon Prime Video, and Hulu. Little has changed in this regard during the last five years, and we do not expect any significant shift in the next
5G. You've heard the hype, but what exactly IS 5G? At this point, frankly, it's mostly vendor-speak. Further complicating the comprehension is the fact that not all vendors are using the same terminology. Add another
The use of connected TVs in the US is closing in on 80% of households. That being said, connected-TV uptake, device preferences, and viewing behavior varies by age—thus the rationale for isolating 45-65 Connected TV
Half of US adults will consider Disney’s pending subscription video service, a fourth moderately-to-highly likely to sign up March 13, 2019 (Los Angeles, CA) - New research from The
Netflix’s Fee Increase Tests Not Only Subscriber Loyalty but Short-Term Price Ceilings for SVOD in General New research from The Diffusion Group finds that, while subscriber reaction to
