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Who We Serve

TDG serves leading companies focused on the intersection between consumer technology and media behavior, including:

Product & Technology Vendors

TDG helps product and technology companies understand which devices, services, and applications the connected consumer will buy; the features that are mission critical; and the appropriate right price for the right viewer. From product concept to market entry, to distribution, positioning, and messaging, TDG’s insights will ensure your solution is ready for the consumer market.

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Content Developers

Content developers must today traverse a razor’s edge between building new audiences and cannibalizing existing ones. TDG can help address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.

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Aggregators & Service Providers

Whether incumbent or OTT (or a hybrid of the two), video service providers face difficult challenges. Programming costs continue to skyrocket even as networks launch their own direct-to-consumer apps. Navigating this quantum landscape is no easy task. TDG is widely known for helping operators optimize their TV/video packages and pricing.

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Analyst Insights

Weekly commentary on breaking stories from TDG's best and brightest minds.

18
Aug

Device-as-Distribution Channel Strategy

TDG 3-Minute Reads

Can Roku Make it Work? With its roots in streaming device manufacturing, is it wise for Roku to get into the originals business and

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10
Aug

Strategery

TDG 3-Minute Reads

The unfortunate sequel coming to America this summer is the growing threat of CV19 and another round of mask mandates. Whether CV19, the

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06
Aug

Good News! – NBC to Expand its Streaming and Digital Operations

TDG 3-Minute Reads

The NBCUniversal News Group announced a significant investment in its streaming and digital operations last week. In a July 27th press

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TDG Syndicated Reports

Back to the Future – The Rise of Ad-Supported Streaming Video

Douglas Montgomery

July 31, 2021

Why New TV Will Look A Lot Like Old TV The pandemic has accelerated many changes in entertainment. Safer-at-home left most of us with few options as to how to spend our (and our family’s) time. This, in turn, led to

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Media & Identity in the 21st Century

Lucille Palmiere

June 15, 2021

How we come to define ourselves, and the roads and processes we may use to get there – especially those related to and contributed by Media - have continuously attracted much interest and theorizing. Included as well in

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U.S. Pay-TV Subscriptions through 2025

Michael Greeson

May 3, 2021

A TDG Analysis & Forecasts Report Reports of pay-TV’s demise have been much exaggerated, though its future remains murky. If anything is certain about the road ahead for U.S. pay-TV, it is that the pace of disruption

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The Rise of Social TV Viewing and Watch Parties

Lauren Kozak

March 5, 2021

The now year-old pandemic has changed all aspects of daily life. Media consumption is no exception. Internet use, on-demand viewing, video-chat adoption, and social media traffic all spiked during the last nine months of

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News & Press Releases

TDG in the News

Press Releases

TDG: U.S. Broadband Uptake Slows, As Does The Diffusion of Connected TVs

Posted by Laura Allen Phillips | Sep. 09

CTVs Future?  Reaching Into Other Rooms of the Home (Los Angeles, California) Wednesday, September 8, 2021 – According to new research from TDG, a division of Screen Engine/ASI, the

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More Than Half Of Adult Broadband Users Watch Free Ad-Supported Streaming Video On TV

Posted by Laura Allen Phillips | Aug. 27

Pandemic Acceleration of Streaming Video Behaviors Impacting AVOD LOS ANGELES, CA, UNITED STATES, August 19, 2021 -- TDG, a division of Screen Engine-ASI, estimates that six-in-ten

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