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Who We Serve

TDG serves leading companies focused on the intersection between consumer technology and media behavior, including:

Product & Technology Vendors

TDG helps product and technology companies understand which devices, services, and applications the connected consumer will buy; the features that are mission critical; and the appropriate right price for the right viewer. From product concept to market entry, to distribution, positioning, and messaging, TDG’s insights will ensure your solution is ready for the consumer market.

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Content Developers

Content developers must today traverse a razor’s edge between building new audiences and cannibalizing existing ones. TDG can help address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.

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Aggregators & Service Providers

Whether incumbent or OTT (or a hybrid of the two), video service providers face difficult challenges. Programming costs continue to skyrocket even as networks launch their own direct-to-consumer apps. Navigating this quantum landscape is no easy task. TDG is widely known for helping operators optimize their TV/video packages and pricing.

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Analyst Insights

Weekly commentary on breaking stories from TDG's best and brightest minds.

08
May

A New Era at CBS News – But it’s Not What You Think

Analyst Insights

In a bold, decisive, and unsurprising move, CBS News President and Senior Executive Producer Susan Zirinsky announced major changes

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01
May

April Madness – A Peek into Round 1 NBA & NHL Playoffs

Analyst Insights

An early look into the NBA and NHL playoff ratings tells two divergent stories: Viewership for the first round of the NBA playoffs was

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23
Apr

Winter is Coming for HBO, WarnerMedia, and Linear TV

Analyst Insights

The final season of HBO’s Game of Thrones premiered as the most-viewed telecast in the network’s history. According to Nielsen, 17.4

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TDG Syndicated Reports

Thoughts on the Future of Televised Sports

Mike Fischer, Rob Silvershein

April 20, 2019

Sports and television have a symbiotic relationship—neither would be as successful without the other. The continuous improvement of the technical quality of live-broadcast television has coincided with decades of ratings

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High Marks or Just Passing? A Consumer Report Card for Big-3 SVOD and Pay-TV

Michael Greeson

March 15, 2019

The US SVOD market has long been dominated by three operators: Netflix, Amazon Prime Video, and Hulu. Little has changed in this regard during the last five years, and we do not expect any significant shift in the next

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Sky On Fire: The Future of Fixed 5G in the US

Lee Allen

February 12, 2019

5G. You've heard the hype, but what exactly IS 5G? At this point, frankly, it's mostly vendor-speak. Further complicating the comprehension is the fact that not all vendors are using the same terminology. Add another

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A Technographic & Video Profile of Connected TV Users 45-65

Michael Greeson and Vibha Pant

December 19, 2018

The use of connected TVs in the US is closing in on 80% of households. That being said, connected-TV uptake, device preferences, and viewing behavior varies by age—thus the rationale for isolating 45-65 Connected TV

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News & Press Releases

TDG in the News

Press Releases

TDG: Disney+ Likely to be Well Received

Posted by wstockard | Mar. 13

Half of US adults will consider Disney’s pending subscription video service, a fourth moderately-to-highly likely to sign up March 13, 2019 (Los Angeles, CA) - New research from The

TDG: New Research Reveals Growing Sensitivity among Netflix Subscribers to Price Increases

Posted by wstockard | Jan. 16

Netflix’s Fee Increase Tests Not Only Subscriber Loyalty but Short-Term Price Ceilings for SVOD in General New research from The Diffusion Group finds that, while subscriber reaction to

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