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Who We Serve

TDG serves leading companies focused on the intersection between consumer technology and media behavior, including:

Product & Technology Vendors

TDG helps product and technology companies understand which devices, services, and applications the connected consumer will buy; the features that are mission critical; and the appropriate right price for the right viewer. From product concept to market entry, to distribution, positioning, and messaging, TDG’s insights will ensure your solution is ready for the consumer market.

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Content Developers

Content developers must today traverse a razor’s edge between building new audiences and cannibalizing existing ones. TDG can help address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.

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Aggregators & Service Providers

Whether incumbent or OTT (or a hybrid of the two), video service providers face difficult challenges. Programming costs continue to skyrocket even as networks launch their own direct-to-consumer apps. Navigating this quantum landscape is no easy task. TDG is widely known for helping operators optimize their TV/video packages and pricing.

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Analyst Insights

Weekly commentary on breaking stories from TDG's best and brightest minds.

17
Apr

A True Disruptor? Thoughts on Disney+

Analyst Insights

Last week, Disney offered specifics on its new direct-to-consumer (DTC) streaming service, Disney+, including a detailed view of its

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21
Mar

Why Google’s New Cloud-Gaming Service, Stadia, is a Game Changer

Analyst Insights

Earlier this week at the Game Developer’s Conference in San Francisco, Google formerly announced Stadia, its cloud-gaming initiative.

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12
Mar

WarnerMedia – Too Big to Succeed?

Analyst Insights

With the stated goal of being properly structured to better compete with its deep-pocketed streaming rivals, WarnerMedia announced its

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TDG Syndicated Reports

High Marks or Just Passing? A Consumer Report Card for Big-3 SVOD and Pay-TV

Michael Greeson

March 15, 2019

The US SVOD market has long been dominated by three operators: Netflix, Amazon Prime Video, and Hulu. Little has changed in this regard during the last five years, and we do not expect any significant shift in the next

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Sky On Fire: The Future of Fixed 5G in the US

Lee Allen

February 12, 2019

5G. You've heard the hype, but what exactly IS 5G? At this point, frankly, it's mostly vendor-speak. Further complicating the comprehension is the fact that not all vendors are using the same terminology. Add another

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A Technographic & Video Profile of Connected TV Users 45-65

Michael Greeson and Vibha Pant

December 19, 2018

The use of connected TVs in the US is closing in on 80% of households. That being said, connected-TV uptake, device preferences, and viewing behavior varies by age—thus the rationale for isolating 45-65 Connected TV

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The Future of Cloud-Based Gaming, Strategic Insights

Mike Fischer

November 20, 2018

The video game industry has begun a dramatic shift in both technology and business model with the advent of cloud-based gaming.  This new era of cloud gaming will create new winners and losers, and will be as significant

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News & Press Releases

TDG in the News

Press Releases

TDG: Disney+ Likely to be Well Received

Posted by wstockard | Mar. 13

Half of US adults will consider Disney’s pending subscription video service, a fourth moderately-to-highly likely to sign up March 13, 2019 (Los Angeles, CA) - New research from The

TDG: New Research Reveals Growing Sensitivity among Netflix Subscribers to Price Increases

Posted by wstockard | Jan. 16

Netflix’s Fee Increase Tests Not Only Subscriber Loyalty but Short-Term Price Ceilings for SVOD in General New research from The Diffusion Group finds that, while subscriber reaction to

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