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Who We Serve

TDG serves leading companies focused on the intersection between consumer technology and media behavior, including:

Product & Technology Vendors

TDG helps product and technology companies understand which devices, services, and applications the connected consumer will buy; the features that are mission critical; and the appropriate right price for the right viewer. From product concept to market entry, to distribution, positioning, and messaging, TDG’s insights will ensure your solution is ready for the consumer market.


Content Developers

Content developers must today traverse a razor’s edge between building new audiences and cannibalizing existing ones. TDG can help address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.


Aggregators & Service Providers

Whether incumbent or OTT (or a hybrid of the two), video service providers face difficult challenges. Programming costs continue to skyrocket even as networks launch their own direct-to-consumer apps. Navigating this quantum landscape is no easy task. TDG is widely known for helping operators optimize their TV/video packages and pricing.


Analyst Insights

Weekly commentary on breaking stories from TDG's best and brightest minds.


T-Mobile, 5G Video, and the Evolution of Telecom

Analyst Insights

After originally promising to launch a “disruptive” OTT TV service in 2018, T-Mobile’s meteoric rhetoric turned out to be hollow.


An EDM DJ Held a Live Concert on Fortnite and 10 Million Attended. No, seriously.

Analyst Insights

On Sunday evening, the Recording Academy handed out awards for excellence in the music industry at the 61st Grammy Awards. The


Amazon Flexes its Advertising Muscle with New Streaming Service

Analyst Insights

More than a year ago, TDG predicted that Amazon would be launching a free ad-supported streaming service, so the news from this past


TDG Syndicated Reports

A Technographic & Video Profile of Connected TV Users 45-65

Michael Greeson and Vibha Pant

December 19, 2018

The use of connected TVs in the US is closing in on 80% of households. That being said, connected-TV uptake, device preferences, and viewing behavior varies by age—thus the rationale for isolating 45-65 Connected TV


The Future of Cloud-Based Gaming, Strategic Insights

Mike Fischer

November 20, 2018

The video game industry has begun a dramatic shift in both technology and business model with the advent of cloud-based gaming.  This new era of cloud gaming will create new winners and losers, and will be as significant


The CE Landscape of the Connected Consumer, 2018

Michael Greeson

September 13, 2018

Location, location, location. Everyone knows this is real estate’s mantra. Would you also apply it to the broadband consumer? Yes, as the in-home consumer electronic placement is key in understanding usage. But in


The Ascent of Battle Royale and the Future of eSports

Patrick Perez

August 29, 2018

"If it could sell out the Staples Center in minutes, what other potential does it have?" eSports is comprised of a global audience of 557 million spending $905 million in 2018, with expectations for topping $1.6 billion in


News & Press Releases

TDG in the News

Hot competition: Hulu’s live TV streaming service catches up to AT&T’s DirecTV Now

Posted by wstockard | Feb. 20

Hulu Is Now Reportedly the Second Largest Live TV Streaming Service Beating Out DIRECTV NOW & YouTube TV

Posted by wstockard | Feb. 20

Press Releases

TDG: New Research Reveals Growing Sensitivity among Netflix Subscribers to Price Increases

Posted by wstockard | Jan. 16

Netflix’s Fee Increase Tests Not Only Subscriber Loyalty but Short-Term Price Ceilings for SVOD in General New research from The Diffusion Group finds that, while subscriber reaction to

Roku Users Less Likely than Other TV Streamers to Subscribe to Legacy Pay-TV

Posted by wstockard | Oct. 23

Legacy Pay-TV Uptake Varies by Streaming Device Brand, Roku Users of Particular Significance October 23, 2018 (Plano, TX) It is a fact that the use of dedicated streaming devices is