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Who We Serve

TDG serves leading companies focused on the intersection between consumer technology and media behavior, including:

Product & Technology Vendors

TDG helps product and technology companies understand which devices, services, and applications the connected consumer will buy; the features that are mission critical; and the appropriate right price for the right viewer. From product concept to market entry, to distribution, positioning, and messaging, TDG’s insights will ensure your solution is ready for the consumer market.

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Content Developers

Content developers must today traverse a razor’s edge between building new audiences and cannibalizing existing ones. TDG can help address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.

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Aggregators & Service Providers

Whether incumbent or OTT (or a hybrid of the two), video service providers face difficult challenges. Programming costs continue to skyrocket even as networks launch their own direct-to-consumer apps. Navigating this quantum landscape is no easy task. TDG is widely known for helping operators optimize their TV/video packages and pricing.

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Analyst Insights

Weekly commentary on breaking stories from TDG's best and brightest minds.

05
May

Hurry Up and Play Something!

TDG 3-Minute Reads

Netflix recently launched Play Something, a feature that automatically starts a show on launch versus going directly to the scrolling

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28
Apr

Winner Takes Most

TDG 3-Minute Reads

In a rather ironic move, Netflix has been quietly debuting some of its movies in U.S. theaters with a 7-day window (i.e., Netflix

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20
Apr

The Uncertain Future of Regional Sports Networks

TDG 3-Minute Reads

Live sporting events have served as a bulwark against cord-cutting and have been largely credited with keeping the MVPD model afloat.

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TDG Syndicated Reports

U.S. Pay-TV Subscriptions through 2025

Michael Greeson

May 3, 2021

A TDG Analysis & Forecasts Report Reports of pay-TV’s demise have been much exaggerated, though its future remains murky. If anything is certain about the road ahead for U.S. pay-TV, it is that the pace of disruption

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The Rise of Social TV Viewing and Watch Parties

Lauren Kozak

March 5, 2021

The now year-old pandemic has changed all aspects of daily life. Media consumption is no exception. Internet use, on-demand viewing, video-chat adoption, and social media traffic all spiked during the last nine months of

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PVOD: From Big Screen to Home Screens

December 11, 2020

Despite the last big industry push in 2017, Premium Video on Demand (PVOD) was making very little progress toward U.S. household screens. Then came 2020. With most movie theaters shuttered by Pandemic lock-downs, many

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The CE Ecosystem of the Connected Consumer, 2020

Michael Greeson, Vibha Pant

December 3, 2020

At TDG, understanding the connected consumer is in our DNA. Since 2010, this has included an annual, granular level look at the what, who, how many, and where of the in-home connected consumer electronics ecosystem. From

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News & Press Releases

TDG in the News

Press Releases

TDG: 58 Million U.S. Broadband Households Will Live MVPD-Free By 2025

Posted by Laura Allen Phillips | Oct. 20

Learn about the project here! According to The Diffusion Group — a division of Screen Engine/ASI — by 2025 more than half of U.S. broadband households will live without a MVPD service.

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TDG will be speaking at the innaugural virtual Stream TV Summer Research Summit

Posted by Laura Allen Phillips | Jun. 10

TDG founder and President Michael Greeson will be presenting at the Fierce Video & StreamTV Show, StreamTV Summer Research Summit on Monday, June 29 from 11:00 - 11:30 AM. Michael will open

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