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Who We Serve

TDG serves leading companies focused on the intersection between consumer technology and media behavior, including:

Product & Technology Vendors

TDG helps product and technology companies understand which devices, services, and applications the connected consumer will buy; the features that are mission critical; and the appropriate right price for the right viewer. From product concept to market entry, to distribution, positioning, and messaging, TDG’s insights will ensure your solution is ready for the consumer market.

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Content Developers

Content developers must today traverse a razor’s edge between building new audiences and cannibalizing existing ones. TDG can help address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.

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Aggregators & Service Providers

Whether incumbent or OTT (or a hybrid of the two), video service providers face difficult challenges. Programming costs continue to skyrocket even as networks launch their own direct-to-consumer apps. Navigating this quantum landscape is no easy task. TDG is widely known for helping operators optimize their TV/video packages and pricing.

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Analyst Insights

Weekly commentary on breaking stories from TDG's best and brightest minds.

11
Feb

Binge, Abandon, Repeat

TDG 3-Minute Reads

One-in-Six SVOD Subscribers Now App Hop Incessant demand for video services during the pandemic drove a wave of SVOD subscriptions, with

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28
Jan

NFL on Nick: Harbinger of the Future or Flash in the Pan?

TDG 3-Minute Reads

On January 10th, Nickelodeon and CBS teamed up to create a unique alternative broadcast of the Chicago Bears vs. New Orleans Saints NFL

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26
Jan

Betwixt and Between

TDG 3-Minute Reads

Comcast Shutters NBC Sports Network Greetings, TDG readers. Interesting news this week that NBC is shuttering the NBC Sports Network at

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TDG Syndicated Reports

PVOD: From Big Screen to Home Screens

December 11, 2020

Despite the last big industry push in 2017, Premium Video on Demand (PVOD) was making very little progress toward U.S. household screens. Then came 2020. With most movie theaters shuttered by Pandemic lock-downs, many

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The CE Ecosystem of the Connected Consumer, 2020

Michael Greeson, Vibha Pant

December 3, 2020

At TDG, understanding the connected consumer is in our DNA. Since 2010, this has included an annual, granular level look at the what, who, how many, and where of the in-home connected consumer electronics ecosystem. From

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Home Entertainment in the Age of COVID-19, Wave 2

Nick Beyer

October 2, 2020

In April 2020, Home Entertainment Services in the Age of COVID-19 offered a ground-breaking, primary research-based snapshot of the impacts of COVID-19 on U.S. broadband households, as well as an examination of the

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The Future of Direct-to Consumer (DTC) Video Services 2020-2025

Brad Schlachter, Rob Silvershein, Michael Greeson

September 25, 2020

In Q1 2018, TDG posited that there would be a rush by major TV studios to launch direct-to-consumer streaming video services (i.e., “TV-DTC” offerings) within the next 18-24 months. More importantly, we saw the impetus

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News & Press Releases

TDG in the News

Press Releases

TDG: 58 Million U.S. Broadband Households Will Live MVPD-Free By 2025

Posted by Laura Allen Phillips | Oct. 20

Learn about the project here! According to The Diffusion Group — a division of Screen Engine/ASI — by 2025 more than half of U.S. broadband households will live without a MVPD service.

TDG will be speaking at the innaugural virtual Stream TV Summer Research Summit

Posted by Laura Allen Phillips | Jun. 10

TDG founder and President Michael Greeson will be presenting at the Fierce Video & StreamTV Show, StreamTV Summer Research Summit on Monday, June 29 from 11:00 - 11:30 AM. Michael will open

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