In Front of the Curve Since 2004

BECOME A MEMBER

Bold, Disciplined, & Remarkably Accurate

Syndicated Reports

Custom Services

Quantitative Research

Advisory Services

Who We Serve

TDG serves leading companies focused on the intersection between consumer technology and media behavior, including:

Product & Technology Vendors

TDG helps product and technology companies understand which devices, services, and applications the connected consumer will buy; the features that are mission critical; and the appropriate right price for the right viewer. From product concept to market entry, to distribution, positioning, and messaging, TDG’s insights will ensure your solution is ready for the consumer market.

LEARN MORE

Content Developers

Content developers must today traverse a razor’s edge between building new audiences and cannibalizing existing ones. TDG can help address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.

LEARN MORE

Aggregators & Service Providers

Whether incumbent or OTT (or a hybrid of the two), video service providers face difficult challenges. Programming costs continue to skyrocket even as networks launch their own direct-to-consumer apps. Navigating this quantum landscape is no easy task. TDG is widely known for helping operators optimize their TV/video packages and pricing.

LEARN MORE

Analyst Insights

Weekly commentary on breaking stories from TDG's best and brightest minds.

22
Aug

CBS/Viacom Merger – Together Again

Analyst Insights

In order to compete in the quantum media universe, Viacom and CBS have once again decided to join together (the companies split in 2006).

READ MORE
20
Aug

As Video Game Season Starts, How Will Retail Unit Sales Fare?

Analyst Insights

August 2 marked the unofficial beginning of the video game industry’s sales season, with the launch of Electronic Art’s flagship

READ MORE
01
Aug

Reading the Tea Leaves from Facebook’s Q2 2019 Earnings Call

Analyst Insights

Never have you heard anyone happier about a $5 billion fine than Mark Zuckerberg (as best Zuckerberg can be happy, that is). On July 24,

READ MORE

TDG Syndicated Reports

The In-Home & Mobile CE Ecosystem of the Connected Consumer, 2019

Michael Greeson

August 10, 2019

Reaching every member of the US Broadband household begins with a granular understanding of the environment in which they live. Enter TDG. From screen types, quantity, and sizes to device locations and connectivity, TDG

LEARN MORE

The Ascent of the Social TV Engager

Lauren Kozak

June 25, 2019

Understanding the Interplay Between TV & Social Media Does social media confuse you? Do you understand how it can affect - or even influence - TV content? You are not alone. Social media is uniquely positioned to

LEARN MORE

Thoughts on the Future of Televised Sports

Mike Fischer, Rob Silvershein

April 20, 2019

Sports and television have a symbiotic relationship—neither would be as successful without the other. The continuous improvement of the technical quality of live-broadcast television has coincided with decades of ratings

LEARN MORE

High Marks or Just Passing? A Consumer Report Card for Big-3 SVOD and Pay-TV

Michael Greeson

March 15, 2019

The US SVOD market has long been dominated by three operators: Netflix, Amazon Prime Video, and Hulu. Little has changed in this regard during the last five years, and we do not expect any significant shift in the next

LEARN MORE
VIEW ALL REPORTS

News & Press Releases

TDG in the News

Press Releases

TDG: Three-in-Ten TV Viewers Engage with Show-Related Content on Social Media

Posted by Laura Allen Phillips | Aug. 14

July 17, 2019 (Los Angeles, CA) New research from The Diffusion Group (TDG) finds that 73% of social network users engage with TV-related content on the sites. According to TDG’s new report,

TDG: A Third of Netflix Subscribers Would Consider Switching to a Less Expensive, Ad-Supported Tier

Posted by wstockard | Jul. 09

July 9, 2019 (Los Angeles, CA) Recent comments from NBCU and Hulu executives have rekindled speculation as to whether Netflix will introduce an ad-based tier. Given the rising costs of

VIEW MORE