Binge Viewers – A TDG Consumer Snapshot
The shift toward binge viewing has immense implications for the TV and video industries, as these viewers tend to be more engaged. This presents tremendous opportunities for OEMs, legacy pay-TV operators, OTT operators, networks, and content creators – if you know what the viewers want.
Understanding binge viewers – who they are, what they’re watching, how they’re watching, what drives them – is the rationale for this project. Using TDG primary data and experienced analysis, this report examines segments of the binge-viewing community through detailed, research-based comparisons to provide a full picture of binge watching behavior.