Three Key Trends Transforming TV Entertainment in Today’s Broadband Home
The second screen phenomenon is here… and it’s changing the way your viewers interact with entertainment. 45% of adult broadband users own a tablet and 60% own a smartphone, according to new research from TDG, and over 80% use these “second screens” while watching TV.
This Market dBrief™ shows that, with the right second screen solution in place, networks, operators, CE manufacturers, portals, and application developers can leverage the alignment of three trends to their advantage. We also discuss a vendor that has the technological and informational muscle to deliver the right solution at the right time.