“The Rise of the Rest” and the Future of TV Viewing
A number of new video sources have emerged from outside the legacy TV industry, and they do not play by the old-school rules. This is a game changer for the entire video value chain.
This Market dBrief is based on the data and analysis contained in 2020 Vision: Forecasts of US Video Viewing by Age and Service, 2013-2020 report, and should ideally be read in conjunction with the charts found therein. It focuses on the consequences of the shift to quantum video viewing, namely the rise of new video sources that both complement and compete with incumbent players for video viewers.