Press Releases

TDG: Personal Audio Headsets Now Used by  Three-Fourths of US Adult Broadband Users

TDG: Personal Audio Headsets Now Used by Three-Fourths of US Adult Broadband Users

Use of Earbuds and Headphones Top Three Quarters of Adult Broadband Users September 13, 2017 (Plano, TX) New research from The Diffusion Group (TDG)...

September 13, 2017

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TDG: mMVPD Subscribers Largely Pleased with Service Value

TDG: mMVPD Subscribers Largely Pleased with Service Value

86% of vMVPD Users Rate Service Value Positively August 16, 2017 (Plano, TX) According to new research from The Diffusion Group (TDG), though virtual...

August 16, 2017

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TDG: When Asked To Choose, Hulu SVOD Users Steadfastly Pick Subscription Streaming Over Legacy Pay-TV

TDG: When Asked To Choose, Hulu SVOD Users Steadfastly Pick Subscription Streaming Over Legacy Pay-TV

Hulu Subs More Likely Than Netflix Or Amazon Prime Users To Select Subscription On-Demand Streaming Over Legacy Pay-TV, But Are They Solid Prospects...

August 02, 2017

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TDG: SVOD Gaining Perceptual Parity with Legacy Pay-TV among Dual Service Users, Especially Younger Viewers

TDG: SVOD Gaining Perceptual Parity with Legacy Pay-TV among Dual Service Users, Especially Younger Viewers

New Data Points to the Growing Opportunity for Pure-Play vMVPD Services to Transition SVOD Users to Multi-Channel Subscribers July 12, 2017 (Plano...

July 12, 2017

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TDG: Vive la Différence, Capitaine Évidence!

TDG: Vive la Différence, Capitaine Évidence!

New TDG Research Distinguishes Four Segments of SVOD Streamers, With SVOD Use Ranging from 20% to 68% of TV Time Plano, TX (June 28, 2017) –...

June 28, 2017

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TDG Releases Groundbreaking Formal Segmentation of US TV SVOD Users

TDG Releases Groundbreaking Formal Segmentation of US TV SVOD Users

Far from a Homogeneous Whole, TV Subscription Streamers are Comprised of Four Mutually-Exclusive Segments of Profound Importance to Operators and...

June 14, 2017

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TDG: The Surge of Cord Cutting in One Chart

TDG: The Surge of Cord Cutting in One Chart

TDG Analysis Finds that 52% of Cord Cutters Cancelled Legacy Pay-TV Service in the Last Two Years May 11, 2017 (Plano, TX) According to The Diffusion...

May 10, 2017

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TDG: 22% Of US Broadband Homes Do Not Use Legacy Pay-TV Services

TDG: 22% Of US Broadband Homes Do Not Use Legacy Pay-TV Services

The Percent Of ‘Cord Nils’ Is Up 156% Since 2011, 22% In The Last Year, Suggesting The Value Of The Traditional Broadband/Pay-TV Bundle is...

March 15, 2017

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TDG: Latino and Social-Mobile (SoMo) Viewing Key to Future Revenue Growth

TDG: Latino and Social-Mobile (SoMo) Viewing Key to Future Revenue Growth

Operators And Networks Must Look Beyond Dominant Categories and Viewing Paradigms Plano, TX March 2, 2017 – According to research consultancy TDG...

March 02, 2017

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TDG: Three-Fourths of US Broadband Households Now Have an Internet-Connected TV

TDG: Three-Fourths of US Broadband Households Now Have an Internet-Connected TV

74% of Adult Broadband Users Can Now Access Broadband Video and Pay-TV Services on a Home Television January 26, 2017 (Plano, TX) According to new...

January 26, 2017

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