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Who We Serve

TDG serves leading companies focused on the intersection between consumer technology and media behavior, including:

Product and Technology Vendors

TDG helps product and technology companies understand which devices, services, and applications consumer will buy; the features that must be offered; and the price they will pay. From product concept to market entry; to distribution, positioning, and messaging, TDG’s advisors will help ensure your solution is ready for the consumer market.

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Content Developers

Content networks must today traverse a razor’s edge between building new audiences and cannibalizing existing ones. TDG can help address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.

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Service Providers

Whether incumbent or OTT (or a hybrid of the two), video service providers are facing difficult challenges. Costs of programming continue to skyrocket even as content providers launch their own direct-to-consumer apps. Navigating this quantum landscape is no easy task. TDG’s consultants are well versed at doing just that: helping service providers create compelling, cost-effective applications and services best suited for diffusion.

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Analyst Insights

Weekly commentary on breaking stories from TDG's best and brightest minds.

20
Feb

The Fattening of the Skinny Bundle

Analyst Insights

Live TV streaming services – such as Sling TV, DirecTV Now, YouTube TV – are stepping up to meet the demands of Cord Cutters and

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07
Feb

To Box or Not to Box

Analyst Insights

Interesting news out of AT&T this past week regarding its TV business. DirecTV Now, the company’s virtual pay-TV service, now has

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30
Jan

One-to-One vs. One-to-Many

Analyst Insights

As a leading direct-to-consumer service, Netflix has successfully relied on its vast user data, powerful recommendation engine, and

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TDG Syndicated Reports

Big-3 SVOD & the Original Content Arms Race

Brad Schlachter

January 23, 2018

Subscription video on-demand (SVOD) is still in the early stages and fueling a global transition to Internet-based entertainment that will continue for many years. While there are now hundreds of niche SVOD services

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The Rise of the Virtual Pay-TV Provider – Analysis and Forecast

Joel Espelien

November 15, 2017

Release Date: 2017 Q3 Authors: Joel Espelien, Michael Greeson Pages: 75 "The number of virtual pay-TV households will increase five fold by the end of the next decade, topping 24 million by 2030. Importantly, this growth

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Personal Audio Device – Report Bundle

Vibha Pant

October 6, 2017

The use of laptops, smartphones, and tablets among US consumers is virtually ubiquitous, with consumers tethered to one or more of these devices for most hours of the day. For many entertainment applications such as

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Audio Headset Use among Adult Broadband Users

Vibha Pant

August 31, 2017

The use of laptops, smartphones, and tablets among US consumers is virtually ubiquitous, with consumers tethered to one or more of these devices for most hours of the day. For many entertainment applications such as

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News & Press Releases

TDG in the News

Press Releases

TDG: Big-3 SVOD Original Content Spending to Triple by 2022

Posted by wstockard | Jan. 29

January 30, 2018 (Plano, TX) The Big-3 SVOD players – Netflix, Hulu, and Amazon Prime Video – will shift an increasing percentage of their content budgets from licensed content to

TDG: Personal Audio Headsets Now Used by Three-Fourths of US Adult Broadband Users

Posted by wstockard | Sep. 13

Use of Earbuds and Headphones Top Three Quarters of Adult Broadband Users September 13, 2017 (Plano, TX) New research from The Diffusion Group (TDG) finds that 77% of US adult broadband users

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