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Who We Serve

TDG serves leading companies focused on the intersection between consumer technology and media behavior, including:

Product and Technology Vendors

TDG helps product and technology companies understand which devices, services, and applications consumer will buy; the features that must be offered; and the price they will pay. From product concept to market entry; to distribution, positioning, and messaging, TDG’s advisors will help ensure your solution is ready for the consumer market.

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Content Developers

Content networks must today traverse a razor’s edge between building new audiences and cannibalizing existing ones. TDG can help address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.

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Service Providers

Whether incumbent or OTT (or a hybrid of the two), video service providers are facing difficult challenges. Costs of programming continue to skyrocket even as content providers launch their own direct-to-consumer apps. Navigating this quantum landscape is no easy task. TDG’s consultants are well versed at doing just that: helping service providers create compelling, cost-effective applications and services best suited for diffusion.

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Analyst Insights

Weekly commentary on breaking stories from TDG's best and brightest minds.

18
Jan

CES 2018

Analyst Insights

The 51st annual Consumer Electronics Show is now behind us, and the preliminary data shows that the numbers were strong. According to

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11
Jan

A Foxier FOX

Analyst Insights

There has been much written about Disney’s acquisition of key 21st Century Fox assets, with much of the media rightfully focused on

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04
Jan

The Year Ahead for TV & Video

Analyst Insights

Belated Happy New Year, TDG readers! As we all contemplate our New Year’s resolutions, we thought we’d share a few of our

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TDG Syndicated Reports

The Rise of the Virtual Pay-TV Provider – Analysis and Forecast

Joel Espelien

November 15, 2017

"The number of virtual pay-TV households will increase five fold by the end of the next decade, topping 24 million by 2030. Importantly, this growth will come almost exclusively at the cost of legacy subscriptions.”

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Personal Audio Device – Report Bundle

Vibha Pant

October 6, 2017

The use of laptops, smartphones, and tablets among US consumers is virtually ubiquitous, with consumers tethered to one or more of these devices for most hours of the day. For many entertainment applications such as

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Audio Headset Use among Adult Broadband Users

Vibha Pant

August 31, 2017

The use of laptops, smartphones, and tablets among US consumers is virtually ubiquitous, with consumers tethered to one or more of these devices for most hours of the day. For many entertainment applications such as

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Binge Viewers – A TDG Consumer Snapshot

Nick Beyer

July 26, 2017

The shift toward binge viewing has immense implications for the TV and video industries, as these viewers tend to be more engaged. This presents tremendous opportunities for OEMs, legacy pay-TV operators, OTT operators,

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News & Press Releases

TDG in the News

Press Releases

TDG: Personal Audio Headsets Now Used by Three-Fourths of US Adult Broadband Users

Posted by wstockard | Sep. 13

Use of Earbuds and Headphones Top Three Quarters of Adult Broadband Users September 13, 2017 (Plano, TX) New research from The Diffusion Group (TDG) finds that 77% of US adult broadband users

TDG: mMVPD Subscribers Largely Pleased with Service Value

Posted by wstockard | Aug. 16

86% of vMVPD Users Rate Service Value Positively August 16, 2017 (Plano, TX) According to new research from The Diffusion Group (TDG), though virtual pay-TV services are immature and years

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